ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. You couldn’t help but feel bad for him.

Google 170

Google Government Privacy Crisis Management 170

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239

Marketing Television Handbook Web 239

Melissa Agnes

DECEMBER 4, 2018

Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. In this episode of the Invincible Brand Podcast, Neen James discusses what it means to be intentional with our attention and how it helps foster cultures of trust, resilience, and business and reputational rewards. About this episode.

Brand 133

Brand Branding Crisis Management System 133

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Melissa Agnes

FEBRUARY 2, 2016

Dave Carroll was one of the first to prove this point brilliantly with his “ United Breaks Guitars ” YouTube trilogy. But what about the incidents that occur that senior management never hears about? Air Canada recently went through such an occurrence – and their senior management team has no idea.

Corporate 167

Corporate Airlines Employee Training 167

Prowly

FEBRUARY 25, 2025

No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.

Tools 104

Tools Software Enterprise Crisis Management 104

Melissa Agnes

OCTOBER 23, 2018

You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. Fortunately for the rest of us, there are so many crisis ready lessons and strategies that can be taken from these airlines and adapted into your own organization, no matter its industry. And yet, there are some airlines out there that just simply get it.

Airlines 100

Airlines Strategy Crisis Management Crisis 100

PR in High Definition

DECEMBER 1, 2022

Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation. Increasingly, we are seeing examples of when a strong reputation with loyal customers (or fanbases) make brands somewhat ‘cancel-proof’. Great reputations and charismatic leaders.

Reputation 62

Reputation Leadership Company Crisis Management 62

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Rock the Status Quo

MARCH 30, 2015

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Bianchi Biz Blog

AUGUST 22, 2024

Platforms like Facebook, Instagram, X, TikTok, and LinkedIn are popular, with a growing emphasis on visual content shared through Instagram and YouTube. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication. The number of online newspaper readers has also decreased to 30.5%

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Telecommunications Crisis Training 75

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive Crisis Management . Alert consumer brands to emergent reputation threats . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

Critical Mention

OCTOBER 2, 2019

Monitor Your Online Reputation. It takes 20 years to build a reputation and five minutes to ruin it. Buffett definitely hit the nail on the head with that quote when it comes to maintaining an online reputation. Media monitoring is a must for organizations to have a bird’s-eye view of their media relations and reputation.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

OCTOBER 29, 2019

What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.

Radio 92

Radio Television Social Media Sports 92

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis.

Crisis 62

Crisis Viral Government Crisis Communications 62

Critical Mention

NOVEMBER 5, 2019

Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

AUGUST 6, 2020

If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status. Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

Critical Mention

NOVEMBER 22, 2019

Good or bad, every mention is an opportunity to shape your brand’s reputation. Plus, it’s important to share earned media with your organization’s team so that they’re on top of your brand’s reputation too. As previously mentioned, earned media comes in different forms.

Radio 80

Radio Media Newspapers Sports 80

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Year of employer branding.

Marketing 213

Marketing Content Marketing Data Social Media 213

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Critical Mention’s existing clients can continue to access their products and services as usual.

Technology 78

Technology Financial Corporate Reputation 78

PR in High Definition

MARCH 25, 2019

Online, it’s so easy to send a quick retort – so easy in fact, that any YouTube comment between three and eight words has a 72% chance of being abusive. And it’s our job as communicators to manage reputations and minimise the impact that rumours have on a company’s image. Will it affect reputation and profits?

Study 48

Study Crisis System Reputation 48

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Being fashionably late in world of social media just doesn’t work.

Journalism 78

Journalism Social Media Radio Fashion 78

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube.

Film 40

Film Crisis Communications Ethics Crisis 40

Buzzstream

DECEMBER 13, 2023

With features like sentiment analysis and crisis management tools, Talkwalker equips PR professionals with actionable data for effective reputation management and campaign optimization. As an added bonus, Buzzsumo has some great influencer prospecting tools, allowing you to find users on TikTok, X, Facebook, and YouTube.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.

Real Estate 156

Real Estate Reputation System Sports 156