The Hoffman Agency

MARCH 23, 2021

Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy. Oftentimes, people associate PR with crisis management, but our practice is much more than that.

Storytelling 69

Storytelling Crisis Management Internal International 69

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year? Despite the hefty price tag, the Super Bowl remains an unparalleled opportunity for brands to connect with a vast audience.

Sports 86

Sports Television Advertising Advertising 86

Cision

NOVEMBER 10, 2015

Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

JUNE 10, 2021

Deploying crisis management teams | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. How would you define the difference between risk management and crisis management? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Critical Mention

FEBRUARY 4, 2020

Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

SEPTEMBER 19, 2022

These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Other interesting statistics: PR tech desires.

Survey 81

Survey Corporate Communications Financial 81

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today? But I find enjoyment in testing new technologies and exploring new trends. A public relations 101 course in college really attracted me to the field of study.

Crisis 0

Crisis Reputation Study Social Media 0

Presspage

APRIL 25, 2017

Disruptive technologies, new trends and tools have redefined the business, while the number of online (social) media channels continue to increase. The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization.

Crisis 79

Crisis Trends Reputation Employee 79

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. Gone are the days when PR was solely about creativity and storytelling. Embracing the Future of PR The future of PR is undoubtedly shaped by emerging technologies, particularly AI.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. So are you seeing a spread of ideas, technology, methods between comms and marketing generally? Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 191

Marketing Content Marketing Data Social Media 191

NewsWhip

OCTOBER 18, 2019

Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent Houston Rockets crisis as it unfolds. The Backstory.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

PR Conversations

DECEMBER 19, 2014

Technology increasingly enables the selective ‘pull’ of information to meet personal needs, and also supports a targeted ‘push’ approach. Tailoring the 4Ts – techniques, tools, technologies, terminologies. New approaches to risk, issues and crisis management. Building multi-dimensional profiles to rank key influencers.

Social Media 90

Social Media Trends Communications Crisis Management 90

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. The technology, the operations and the culture that makes it all run. Talking Points.

Data 78

Data Media Analytics Energy 78

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Louise Oliver, APR, President, Peritus PR , Birmingham, Alabama.

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 118

Local Crisis Management Internal International 118

PR Conversations

AUGUST 17, 2014

Why do we blame others for our failure to persuade management of the real value of public relations? I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ).

Education 87

Education Training Policies Crisis Management 87

Melissa Agnes

MARCH 3, 2015

Within the second part of this three-part series, I’m going to discuss what it means to be proactive and why it’s so important for successful crisis management. I’ll also provide you with key tactics that you can begin to implement into your crisis preparedness and crisis communications strategy right away.

Social Media 133

Social Media Crisis How To Crisis Management 133

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 9) Crisis management grows exponentially. Jonathan Bernstein | Bernstein Crisis Management, Inc.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

ImPRessions - Crenshaw Communications

MARCH 5, 2019

Off-the-record chats aren’t limited to politics or crisis management, although we often hear about them in that context. Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. Sulzburger, thus breaking the agreement.

Guidelines 136

Guidelines Crisis Management Report Meeting 136