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Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisismanagement is being seen more and more as a “sexy” and thrilling profession or service offering. Crisismanagement advisors and consultants are not supposed to be the risk. What makes me say this?
Armchair PR experts get lots of mileage from critiquing crisismanagement by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.
And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. To its credit, the social media manager for Duolingo posted a heartfelt apology.
A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisismanagement. To announce a new strategy.
Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 1: Live your values.
The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.
I think the first thing that you do, if you see that on television, well, okay, recognize the fact that you’ve ended this thing royally. Phone videos become viral, whether it’s legitimate or not. Steve Smith: Somebody found a finger in their soup or something like that. Dave Oates: Right.
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