Deirdre Breakenridge

MAY 23, 2017

I’ve “covered” book releases, product launches, and restaurant openings. You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications. Interview each other or trade posts. Then, you can syndicate them back on your own blogs with canonical links.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

MAY 11, 2016

The #NA14 Crisis. percent of all Salesforce instances, yet the outage yielded a hefty 11 percent of all brand mentions at the peak of the crisis: You could argue the Salesforce risk was higher due to the level of public awareness, but social listening is imperative, regardless of your size and vulnerability to a far-reaching crisis.

Crisis 120

Crisis System Product Launch Reputation 120

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

JULY 16, 2024

Short-term impact Influencer campaigns often center on single product launches or events. Crisis management and brand protection Despite meticulous planning, influencer campaigns can encounter unforeseen challenges. This media amplification extends the campaign’s reach and adds a layer of legitimacy.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

The Hoyt Organization

AUGUST 9, 2024

PR also plays a key role in crisis communication. Event Organizing Conducting media events such as press conferences, product launches, or community gatherings is a great way to attract audiences and get media attention. A Disaster Management Plan A proper crisis management plan is a must-have.

Travel 78

Travel Tourism Industry Publicity 78

Solo PR Pro

JANUARY 18, 2022

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. When the freelance work started coming her way, Shirley says it felt great to be making her own money, so she pursued more clients.

Meeting 106

Meeting Pharmaceuticals Healthcare Pitching 106

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JULY 7, 2023

This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

PRSay

MAY 6, 2016

At The PowerStation | Communications, he directs: Strategic program development and management. The agency’s PRcitecture communications strategy modeling process. Crisis communications. Branding development and execution. Ken has more than 20 years of experience in public relations.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Victorious PR

JANUARY 27, 2023

Also, having a designated team on your side and creating a crisis communication plan can be a good idea to anticipate any potential negative situation. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Internal communications. Crisis communications.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Crisis Communications. You don’t pay for news coverage. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

MaccaPR

NOVEMBER 4, 2014

When the NFL “We’ll Fine You If You Don’t Wear Bose Headphones” crisis hit, Bose appeared unprepared to connect with consumers via social media, while Beats was ready to mercilessly stomp on Bose online. You have a tech company that’s culturally inept,” gloated Jimmy Iovine of Beat’s crisis response. Join the Beats Army.”

YouTube 118

YouTube Brand Branding Video 118

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. How customers perceive Appleinnovative, premium, reliable (or expensive and restrictive, depending on experience).

Brand 80

Brand Branding How To Guidelines 80

Presspage

FEBRUARY 5, 2025

Youve probably been there: Youre putting together a press release to share your companys latest newsmaybe its an exciting event or a game-changing new product launch. Presspage G2 rating: 4.6/5 You distribute it far and wide, expecting it to be picked up by several newspapers, but all you hear are crickets.

Tools 78

Tools Enterprise Analytics Software 78