Melissa Agnes

AUGUST 12, 2014

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Think about it. And who are your spokespersons?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Melissa Agnes

FEBRUARY 25, 2014

This is a major potential crisis for Apple. A serious crisis that would even hurt the beloved Apple brand. The post Apple’s Huge Security Breach and Lack of Proper Crisis Communications appeared first on Agnes + Day. Case Studies' Apparently this bug has existed for the past 5 months and was just discovered.

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Melissa Agnes

OCTOBER 1, 2014

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. The Role of Press Releases in Crisis Communication Digital press releases play a critical role in crisis communication. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Acknowledge and Take Responsibility for the Crisis The first step in repairing a damaged reputation is acknowledging the issue.

Crisis 78

Crisis Brand Branding Case Study 78

Melissa Agnes

JANUARY 22, 2015

I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. But it’s not just in communicating and educating about Ebola that BBC is excelling. Their entire communications strategy is one that can and should be used as an example.

Crisis Communications 154

Crisis Communications Crisis Strategy Communications 154

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers asked respondents whether they thought each message would be accepted or lead to negative word-of-mouth about the company, and whether the company would be blamed for the crisis based on its response.

Crisis 178

Crisis Study Crisis Communications Journalism 178

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. Ethical practices serve as the foundation for effective crisis prevention and management. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Wadds Inc.

JULY 8, 2024

A recent conversation between crisis communications experts Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). SCCT categorises crisis events into three areas: victim, accidental and preventable.

Crisis Communications 116

Crisis Communications Crisis Communications Crisis Management 116

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. That is as far from public relations as you can get.

Ethics 146

Ethics Publicity Crisis Film 146

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management. Building Your Crisis Response Framework The first 24 hours of a crisis are critical.

Financial 78

Financial Technology Leadership Reputation 78

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Have we missed any PR responsibilities? Comment below to add onto our list.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Melissa Agnes

AUGUST 20, 2014

Read: Teaching Crisis Communication: Embracing the Research to Practice Model. Every class, no matter what the topic (not just PR and communication courses), can integrate this final stage. Read: A Look At Academic Research on Crisis Communication From #AEJMC14. Studying / Teaching Crisis Communication'

Social Media 279

Social Media How To Infographics Media 279

PRSay

NOVEMBER 23, 2022

Especially in a crisis situation, [Twitter is] a way to share information with the greatest number of people,” said Donyale Padgett, a professor of communication studies at Wayne State University in Detroit. “If But with all the new check marks, she didn’t know which information she could trust.

Crisis Communications 144

Crisis Communications Crisis Communications Government 144

Melissa Agnes

AUGUST 10, 2014

Welcome to episode #010 of The Crisis Intelligence Podcast, with Melissa Agnes and Tegan Ford. We recently heard from Professor Karen Freberg about the challenges of teaching crisis communication and designing a course that is both theoretical and practical. Advice for students currently studying crisis communications.

Crisis Communications 222

Crisis Communications Crisis Crisis Management Internal 222

Melissa Agnes

JUNE 6, 2015

Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. How to prepare and manage a corporate crisis involving receivership. Running time: 54:31.

Case Study 140

Case Study Crisis Management Crisis Study 140

Melissa Agnes

FEBRUARY 19, 2015

But what does this mean for your crisis management? I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. It’s one thing to have high rankings when all is good and it’s business as usual.

Google 165

Google Crisis Crisis Management Crisis Communications 165

5W PR

NOVEMBER 2, 2020

Creating an effective crisis management plan can be a hard task for any communication team. Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan. Lack of Visibility. Information.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

Melissa Agnes

MARCH 18, 2014

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. Better understanding the crisis of flight MH370. All of this was aptly discussed in the article “ A look at Malaysia Airlines’ Crisis Communications During the Crisis of Flight MH370 ” posted by Melissa Agnes on this website.

Airlines 256

Airlines Crisis Privacy Case Study 256

Melissa Agnes

AUGUST 27, 2014

Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. How to leverage social media to communicate in a crisis. We will examine industry-specific case studies where social media, either was or could have been used to manage a crisis, and how.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Melissa Agnes

MAY 16, 2015

Welcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling. They recently conducted a research study to determine the characteristics and attributes that make a good crisis communication message on social media. Subscribe to The Crisis Intelligence Podcast!

Crisis 162

Crisis Crisis Management Crisis Communications Study 162

Melissa Agnes

NOVEMBER 18, 2014

If you haven’t read the original article, here it is: WhatsApp As An Ebola Crisis Communication Strategy. What you say and promise is important, especially in a crisis. Their updates are short, to the point and written at a low grade level, which is very important for all crisis and emergency communications.

Education 210

Education Crisis Communications Case Study Crisis 210

5W PR

MARCH 31, 2025

This includes keeping track of clinical studies referenced, expert opinions cited, and any modifications made during the review process. Crisis Management and Compliance When compliance issues arise, PR teams must be prepared to respond quickly and appropriately.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

Melissa Agnes

AUGUST 15, 2014

Here’s this week’s roundup of great articles, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast. From The Crisis Intelligence Blog. The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Melissa Agnes

JUNE 4, 2014

This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Assess the Crisis Situation.

Twitter 212

Twitter Crisis Communications Crisis System 212

Onclusive

AUGUST 9, 2021

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 370

Training Media Training Crisis Communications Reputation 370

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

PR Fuel

JANUARY 2, 2025

Effective communication is crucial during any crisis. Surprisingly, a recent Capterra study revealed that fewer than half of U.S. businesses (49%) have a formal crisis communications plan. Yet, almost all (98%) of those who used their crisis communication plan found it effective.

Crisis 52

Crisis Strategy Crisis Communications Study 52

Ronn Torossian

DECEMBER 25, 2024

Case studies reveal importance of transparent crisis communication & consumer trust. Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

Corporate 195

Corporate Case Study Crisis Communications Crisis 195

PRSay

DECEMBER 22, 2023

Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159