Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Learn more about our media database.

Examples 104

Examples How To Product Launch Print 104

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Trends Crisis 104

Landis PR

NOVEMBER 4, 2024

Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets. Whether you’re managing a multinational campaign or looking to expand your global footprint, this podcast offers actionable advice to help you adapt and thrive in an interconnected world.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Lauri Pehar Borsh

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh Digital PR.

Crisis 60

Crisis Resources Digital PR Reputation 60

The Proactive Report

APRIL 15, 2023

Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. Content Creation: Once you know the audience insights, AI can help you create high-quality content that resonates with your audience.

Social Media 130

Social Media Measurement Tools Crisis Management 130

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

MAY 22, 2015

She’s a great communications practitioner (particularly crisis management), a fellow grammar pedant, and like me, is always learning. But it’s only been since I set up my own PR firm in April 2014 that I’ve come to really value having people like Jane around. And you can check out my chops here.

eBook 113

eBook Crisis Management Small Business Training 113

Rock the Status Quo

OCTOBER 19, 2015

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management. Ask questions.

Software 100

Software Google Reputation Social Media 100

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

5W PR

OCTOBER 9, 2024

PR professionals collaborate with media outlets, influencers, and key stakeholders to disseminate positive messages about a brand. Key activities in PR include media relations, which involves establishing relationships with journalists and securing media placements. These backlinks attest to a brand’s credibility and authority.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Prohibition

JULY 7, 2023

They work closely with their clients to develop comprehensive PR strategies that align with their business goals. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. How do you handle crisis situations?

Agency 62

Agency Case Study How To Crisis 62

Bianchi Biz Blog

AUGUST 22, 2024

Effective PR and communication strategies in Italy often hinge on building and maintaining strong connections with media representatives, influencers, and other key stakeholders, emphasizing trust and personal rapport. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

ZudePR

JANUARY 21, 2016

It was like being at digital marketing finishing school but my lecturers were world leaders in their field. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Digital PR. Scott Guthrie.

Digg 104

Digg SEO System Reddit 104

Prohibition

AUGUST 6, 2024

As we navigate this exciting era of AI that is undoubtedly transforming the PR industry, offering numerous advantages in terms of efficiency, insight and crisis management. However, it’s essential to navigate the associated challenges carefully.

Publicity 62

Publicity B2C Crisis Management Ethics 62

Prohibition

AUGUST 6, 2024

As we navigate this exciting era of AI that is undoubtedly transforming the PR industry, offering numerous advantages in terms of efficiency, insight and crisis management. However, it’s essential to navigate the associated challenges carefully.

Publicity 62

Publicity B2C Crisis Management Ethics 62

Critical Mention

OCTOBER 24, 2019

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Boynton, L., & Mishra, A.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Digital PR.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google 117

Google Course Blogging Industry 117

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116

PR News

SEPTEMBER 17, 2017

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued.

Communications 97

Communications Blogging Crisis Management Digital PR 97

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

PR News

OCTOBER 24, 2018

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

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Resources Communications Leadership Employee 297

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.

Leadership 90

Leadership Communications Blogging Branding 90

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. The customer… Continued.

Communications 92

Communications Blogging Crisis Management Employee 92

PR News

JUNE 13, 2016

But that’s what Adbul Muhammad, vp of digital development at rbb Public… Continued. The post 21 Social Media Insights, Ideas and Aha Moments for Communicators appeared first on PR News Blog. Doing a headstand on stage? You don’t see that often.

Social Media 90

Social Media Communications Media Conference 90

PR News

MARCH 13, 2017

The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer.

Customer Service 84

Customer Service Branding Brand Retail 84

ZudePR

JANUARY 26, 2016

.” Dave, the PR: Most PR companies don’t like risk. Please note: this does not apply to crisis management. #21: The post How to be a PR Pro Without Losing Your Soul appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. They like being paid. 21: On Fear.

How To 65

How To Meeting Creativity Agency 65