Melissa Agnes

MAY 23, 2016

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process.

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Crisis Management Government Crisis How To 176

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model. This is the team responsible for the organization’s crisis management and response.

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Crisis Management Government Crisis Employee 169

Melissa Agnes

FEBRUARY 23, 2016

I often get asked “what makes a good crisis manager?” For example, let me share a story from my youth that has translated into me being good at my job today… One of the attributes that make a good crisis management professional. The post What are the Attributes of a Good Crisis Manager?

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Crisis Management Crisis Transportation Education 162

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. So, you wanna be a crisis management professional? Being a crisis management professional is a big responsibility. Keep up with the times.

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Crisis Management Crisis Skype Case Study 186

Melissa Agnes

MARCH 7, 2016

A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. And yet, as important as your internal stakeholders are, internal crisis communications can be one of the easiest things to overlook in the hustle and bustle of real-time crisis management.

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Crisis Management Crisis Crisis Communications Employee 174

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? Olivia Pope’s life is glamorous.

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Crisis Management Crisis Viral Media Training 166

Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. The Red Cross was a great and well known example of this a few years back.

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Crisis Management Corporate Crisis Training 154

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. Today, we'll show you what PR campaigns are, how (and how not) to build them, as well as some amazing examples you can learn from. For example, monitor social media engagement, website traffic, or media coverage to understand audience reactions.

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Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. And then there’s Uber.

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Crisis Management Crisis Airlines Viral 149

Prowly

APRIL 9, 2024

Crisis management examples show that some brands handle these crises well, while others… Not so much. Today we’ll make sure you fall […] The post 16 PR Crisis Management Examples: What (Not) to Do appeared first on Prowly Blog.

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Crisis Management Examples Crisis Internal 104

Prowly

FEBRUARY 13, 2025

This gives you an advantage and the ability to keep always one step ahead as well as nip any potential crisis in the bud. How does reputation management work exactly? Thanks to it you have the possibility to put down a crisis before it gains momentum. Use Prowly's all-in-one software to follow mentions and analyze sentiment.

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Software Reputation Examples How To 104

Remote PR Jobs

FEBRUARY 25, 2025

Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications.

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Strategy How To Crisis Management Crisis 155

Melissa Agnes

OCTOBER 8, 2014

When a crisis event is “over” it is very natural to focus on operational recovery and business continuity. But the reality is that the aftershocks from a crisis can be more devastating and costly to the organization than the original crisis itself. Some of the greatest risk lingers post-crisis.

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Crisis Crisis Management Journalism Reputation 199

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. If you’re in law enforcement or emergency management, I highly recommend the listen. A crisis is a change. For example, some threats might include: financial earnings, reputation, human life, or physical assets.

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Crisis Management Crisis System Policies 157

Prowly

DECEMBER 18, 2023

Nothing is certain, except for a PR crisis. At a time when crises arise on all sides – from your company actions to TikTok challenges – formulating crisis management strategies in public relations is a must.

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Crisis Management Examples Crisis Strategy 104

Melissa Agnes

JUNE 6, 2015

Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. How to prepare and manage a corporate crisis involving receivership. Running time: 54:31.

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Case Study Crisis Management Crisis Study 140

Melissa Agnes

DECEMBER 11, 2014

It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention.

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Crisis Chemicals Television Crisis Management 249

Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. So, let’s look at what to avoid when confronted with a crisis.

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Crisis Crisis Communications Film Training 264

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

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Crisis Communications Crisis Communications Case Study 251

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Candidates.

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Crisis Communications Crisis Communications Crisis Management 193

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

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Crisis Brand Branding Case Study 78

Melissa Agnes

OCTOBER 6, 2014

The growing demand for immediate and real-time communication and updates in a crisis can be overwhelming. So how can you meet this demand while not compromising – but rather enhancing – your crisis management? FYI, this needs to be one of your crisis management goals. Real-time means real-time.

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Crisis Meeting Communications How To 244

The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Think United Airlines recent crisis. Social Media Crisis Research Paper.

Crisis Management 113

Crisis Management Social Media Crisis Airlines 113

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

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Crisis Communications Crisis Communications Crisis Management 203

Melissa Agnes

AUGUST 25, 2014

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. Now, let me begin by saying that the Ebola crisis is greater than this one Facebook page, as is Emory University Hospital’s efforts and response to the backlash.

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Crisis Communications Facebook Crisis Communications 243

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

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Crisis How To Crisis Communications Crisis Management 195

Melissa Agnes

AUGUST 12, 2014

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Would this be beneficial to your organization in and out of a crisis?

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Crisis Communications Crisis Communications Energy 251

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

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Crisis Management Crisis Crisis Communications Training 78

PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. A clear organizational purpose, mission and values provide guidance and establish a strong foundation to support crisis responses.

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Crisis Crisis Communications Crisis Management Training 197

Melissa Agnes

MARCH 6, 2018

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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Crisis Crisis Management Handbook Viral 172

Melissa Agnes

MAY 2, 2016

I often get asked the following question: What should we include in our organization’s crisis management plan? 5 important elements to include in your crisis plan. 5 important elements to include in your crisis plan. Not all incidents and issues escalate to crisis level. 1- Activation guidelines.

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Crisis Management Crisis Crisis Communications System 100

PR Fuel

MAY 31, 2022

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. Gives Necessary Information.

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Crisis Management Crisis Local System 103

Melissa Agnes

OCTOBER 15, 2020

Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a result, does a disservice to professionals, organizations and society.

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Crisis Crisis Management Education Corporate 189

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Melissa Agnes

JULY 26, 2016

Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

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Crisis Communications Crisis Communications Employee 78