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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. First person perspectives, specifically those published by VICE, traveled around the social web more often.

Crisis 78
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133
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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Human Resources is uneasy about adopting an employee social media policy. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Be prepared to articulate the goals of your program(s), your objectives to achieve those goals and how your team intends to execute and manage them.

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Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Even Wikipedia themselves say that “for better or worse, people are guided to Wikipedia when searching the Web for biomedical information.” Do you currently have a policy in place to mitigate this risk? If not… What types of policies or best practices can you put in place to proactively mitigate this risk?

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The Gilded Lilly: A Cautionary Tale

Flatiron Communications

Suddenly, one of America’s hippest retailers found itself in a crisis of confidence that impacted its stock price, incurred a $10 million settlement , and perhaps most importantly, gave a black bullseye to the brand esteem the company so carefully forged over the years. We had to decline. Caro (@socarolinesays) May 26, 2015.

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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.