Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Melissa Agnes

FEBRUARY 19, 2014

Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. Or did last year’s crisis bury her too deep? Case Studies'

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

Melissa Agnes

SEPTEMBER 3, 2014

I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” The two best ways to sell upper management on a crisis plan. What is a crisis plan, how does it work and why is it the answer? 1) Prepare a presentation.

Crisis 243

Crisis How To Crisis Management Case Study 243

Melissa Agnes

AUGUST 27, 2014

Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. How to leverage social media to communicate in a crisis. We will examine industry-specific case studies where social media, either was or could have been used to manage a crisis, and how.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

PRSay

DECEMBER 22, 2023

Crisis and conflict exist for every company, organization or entity; no one is immune to it. To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. Engage in active listening.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

Remote PR Jobs

FEBRUARY 25, 2025

Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications.

Strategy 155

Strategy How To Crisis Management Crisis 155

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management. Building Your Crisis Response Framework The first 24 hours of a crisis are critical.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

FEBRUARY 14, 2025

Small businesses face unique challenges when managing crises without dedicated PR teams or large budgets. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. times higher than those who wait longer.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. How to determine what social channels to use for crisis communication. Case Studies Crisis Communication' Kudos to BBC!

Crisis Communications 224

Crisis Communications Crisis Communications Strategy 224

Melissa Agnes

AUGUST 8, 2019

While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that demands immediate attention and proper action. But the truth is that cybersecurity incidents are a threat that can happen to any and every company.

Case Study 234

Case Study Study Crisis Management Crisis 234

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

Crisis 78

Crisis Brand Branding Case Study 78

Melissa Agnes

AUGUST 25, 2014

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. Now, let me begin by saying that the Ebola crisis is greater than this one Facebook page, as is Emory University Hospital’s efforts and response to the backlash.

Crisis Communications 243

Crisis Communications Facebook Crisis Communications 243

Melissa Agnes

AUGUST 12, 2014

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Think about it. And who are your spokespersons?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers asked respondents whether they thought each message would be accepted or lead to negative word-of-mouth about the company, and whether the company would be blamed for the crisis based on its response.

Crisis 178

Crisis Study Crisis Communications Journalism 178

5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. This strategic alliance requires careful planning, crisis preparation, and a deep understanding of both PR principles and influencer dynamics.

Guidelines 78

Guidelines Brand Branding Marketing 78

Melissa Agnes

FEBRUARY 19, 2015

But what does this mean for your crisis management? I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. It’s one thing to have high rankings when all is good and it’s business as usual.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Melissa Agnes

MAY 16, 2015

Welcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling. They recently conducted a research study to determine the characteristics and attributes that make a good crisis communication message on social media. Subscribe to The Crisis Intelligence Podcast!

Crisis 162

Crisis Crisis Management Crisis Communications Study 162

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. From The Crisis Intelligence Blog. These Smart Social Media Tactics Will Help You Prevent A Crisis. Dubai was pretty awesome.

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

5W PR

NOVEMBER 2, 2020

Creating an effective crisis management plan can be a hard task for any communication team. Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan. When a crisis hits, timely response to key stakeholders is far more important.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

AUGUST 15, 2014

Here’s this week’s roundup of great articles, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast. From The Crisis Intelligence Blog. The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. What does this mean for crisis communications? It makes sense.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

5W PR

FEBRUARY 28, 2025

According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts. Crisis Management in International Markets Defense technology companies must prepare for potential crises that can affect international relationships.

Internal 78

Internal International Crisis Management Technology 78

Agility PR Solutions

OCTOBER 14, 2019

Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].

Case Study 110

Case Study Study Crisis Tools 110

Melissa Agnes

AUGUST 10, 2014

Welcome to episode #010 of The Crisis Intelligence Podcast, with Melissa Agnes and Tegan Ford. We recently heard from Professor Karen Freberg about the challenges of teaching crisis communication and designing a course that is both theoretical and practical. Advice for students currently studying crisis communications.

Crisis Communications 222

Crisis Communications Crisis Crisis Management Internal 222

Presspage

FEBRUARY 8, 2021

In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.

Crisis 127

Crisis Crisis Management Case Study SEO 127

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. The study also found that those companies that responded well saw an average increase in the value of 20% while those that didn’t experience a 30% decrease.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

Melissa Agnes

JUNE 4, 2014

This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

5W PR

MARCH 31, 2025

This includes keeping track of clinical studies referenced, expert opinions cited, and any modifications made during the review process. Crisis Management and Compliance When compliance issues arise, PR teams must be prepared to respond quickly and appropriately.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Plan on expert talks, case study presentations, and practical workshops. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust.

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

JUNE 8, 2022

In our study, we discovered that sentiment is negatively correlated with both website traffic and website actions. Therefore, based on our findings, the quality of your website content is equally important both in good times and during a crisis. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

In our study, we discovered that sentiment is negatively correlated with both website traffic and website actions. Stuart Soroka Professor of Communication Studies and Political Science, and Faculty Associate in the Center for Political Studies at the Institute for Social. This is the most unexpected finding of all.

Consumer 195

Consumer Brand Branding Media 195