Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. How often does the Financial Times write stories about itself? c) Donald Steel. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Customer service can inform you as to what issues are coming up again and again.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick. But as the outcry grew, United changed its tack.

Airlines 180

Airlines Reputation Journalism Crisis 180

Shift Communications

MAY 22, 2017

One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. For companies without an effective data science practice, crisis communications will be an ongoing trial. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

Polaris

JUNE 24, 2016

million —and financial costs are not the only consequences. How to Tell Your Customers about a Data Breach. #1 These are words to live by when it comes to issues management and crisis communications. The best advice to manage customer communication during a security breach is to be prepared.

Communications 119

Communications How To Crisis Survey 119

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. PR crises have the potential to not only affect a brand’s reputation but also its market share and financial success.

Reputation 60

Reputation Crisis Brand Branding 60

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. Trying to communicate a crisis without a plan is like trying to float a boat with holes.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

Reputation Us

JUNE 1, 2023

Blue Ocean: Your firm, ReputationUs, states that “We enhance the reputation that precedes your organization, before a crisis defines your organization.” Casey: Too often companies and leaders wait for a crisis to adversely impact the core of their organization before they finally focus on the reputational ramifications.

Technology 78

Technology Interviews Reputation Crisis 78

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. To eat or not to eat? Hint: Definitely do NOT eat).

Crisis 68

Crisis Customer Service Video Financial 68

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? ROI: Financial return compared to PR costs. Crisis Management Effectiveness : Impact of PR efforts in crises. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Stuart Bruce

JULY 23, 2017

The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications.

Social Media 68

Social Media Media Customer Service Corporate 68

Newsfile

OCTOBER 24, 2023

Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products. Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. In addition, consumers are expecting to be heard when they post negative feedback. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Beyond PR

JULY 28, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Customer service can inform you as to what issues are coming up again and again.

Employee 80

Employee Journalism Data Technology 80

Critical Mention

AUGUST 21, 2018

However, responding with a short, sympathetic reply ensures the customer feels heard and shows your company’s commitment to your customers. Whether it’s a refund, store credit or a discount on their next order, it’s all about turning a dissatisfied customer into a brand advocate.

Customer Service 61

Customer Service Writing Financial Local 61

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal.

Airlines 60

Airlines Travel Customer Service Crisis 60

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! Our agency recently spied an opportunity from a Wall Street Journal online editor seeking consulting stories from financial advisors.

Interviews 54

Interviews Financial Social Media Crisis 54

Stephen Waddington

DECEMBER 30, 2019

If you work in issues and crisis it can be especially acute. Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.” It can be exclusive access to content, products and services, or financial remuneration.

Government 103

Government Education Print Ethics 103

5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

MAY 3, 2017

The fact of the matter is that airlines know this, and until the recent incident the industry did not have any reason to financially care. The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them.

Airlines 137

Airlines How To Engineering Radio 137

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. It comes down to every customer service interaction. How would you define the difference between risk management and crisis management? Talking Points. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co.

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

FEBRUARY 1, 2019

At Industry Preview, Forrester principal analyst Joanna O’Connell warned the crowd that blasting the same message across all social media platforms means the whole industry is “hurtling toward crisis.” If you’re selling financial advice to Boomers, for example, Instagram should be low on your list of priorities.

YouTube 112

YouTube Instagram Ethics Film 112

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Beyond PR

MAY 3, 2017

The fact of the matter is that airlines know this, and until the recent incident the industry did not have any reason to financially care. The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them.

Airlines 65

Airlines How To Engineering Data 65