Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Real-time campaign measurement and evaluation Social listening tools are a dream when it comes to measuring success as you go.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

APRIL 23, 2025

But by employing PR-centric strategies to measure and manage brand perception, you can steer your brand toward positive associations and lasting loyalty. Brand perception measurement: the basics Brand perception refers to what the public thinks and feels about your brand, regardless of the messages you put out.

Publicity 104

Publicity Brand Branding Airlines 104

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 27, 2025

These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface. The 2007 lead paint recall crisis showed how proper coordination between Mattel and the CPSC helped restore consumer confidence through consistent, transparent updates.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

MAY 27, 2024

In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. Customer loyalty Customers are at the heart of every business.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

Prowly

APRIL 10, 2025

Outcome: Customers were able to return these too-revealing pants. And in the end, the company implemented better quality control measures and recovered from the crisis. So, prepare a decent crisis management plan and provide sentiment analysis to keep lock and loaded (this is a second pillar action).

Social Media 104

Social Media Reputation How To Media 104

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Presspage

DECEMBER 20, 2024

Issue management vs crisis management: whats the difference? For issues, you have time to think through your reaction, whereas crisis communication requires on-the-spot decision-making. However, if you let them gain momentum, they can take on a life of their own and snowball into a crisis. Issues and crises go hand in hand.

Reputation 78

Reputation Crisis Trends Customer Service 78

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors? Get our free tip sheet! Target Audience Mention Volume.

Brand 120

Brand Branding Nonprofit Software 120

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Conversely, positive interactions with customers can further enhance your brand’s image.

Brand 195

Brand Branding How To Reputation 195

PR in High Definition

AUGUST 27, 2019

And of course, the challenge with crisis situations is that seemingly minor incidents need to be handled correctly. Not doing so can be taken as a snub, not taking an issue seriously or caring about customers, or even an indication of guilt. If it’s an unhappy customer, then should you pass it on to customer services?

Crisis 72

Crisis How To Newspapers Reputation 72

PRSay

MARCH 26, 2021

I had a career identity crisis before I even started! How do we change this expectation that people graduating must have a cumulative experience via free work to measure aptitude? What challenges did you face when first entering PR and marketing? DE&I should also not fall on one person or one department.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. These tools should ensure a reduced response and resolution time to any potential PR crisis.

Reputation 60

Reputation Crisis Brand Branding 60

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MAY 25, 2021

73% are willing to pay more for the product or service. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. 72% trust a business that “treats customers well, even in tough times.”.

Brand 112

Brand Branding Survey Customer Service 112

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

5W PR

OCTOBER 10, 2024

Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings.  Crisis Management Even the most successful brands can face challenges. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. ”

Social Media 120

Social Media Facebook Twitter Print 120

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Customer service or sales? Are you giving them enough attention?

Retail 100

Retail Customer Service Google Reputation 100

Shift Communications

AUGUST 28, 2017

More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Until now, our ability to keep a finger on the pulse of the news has been good enough.

Analytics 96

Analytics Software Technology Data 96

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

Reputation Us

MARCH 31, 2021

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Crisis communications plan for data security incidents. Measures to limit third-party liability arising from data security incidents. Customized incident response plan.

Insurance 60

Insurance Insurance Banking Crisis Communications 60

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Leveraging real-time data during a crisis. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Take Waze for example. With more than 18.5

Big Data 100

Big Data Data Publicity Analytics 100

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . About Critical Mention.

Media 108

Media Radio Television Engineering 108

Rock the Status Quo

JANUARY 13, 2015

How do we turn them into customers? Is the risk of crisis worth it? Think of it as a customer service platform first, and a marketing platform last. I’ve found a four-step approach works extremely well for social media: Strategy, Goals, Activity, Measurement, Tweaks. (In I think it’s about fear.

Social Media 100

Social Media Media Facebook Pinterest 100

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 113

Interviews Publicity Technology Social Media 113

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 14, 2023

When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Leadership 78

Leadership Software Customer Service Small Business 78

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 69

Social Media Media Skype Energy 69