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Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customerservice post on Facebook.
MediaTraining. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, mediatraining is a must for anyone who will be in contact with the press. Crisis Communications.
MediaTraining. With the reach of today’s media formats and the explosion of publications, mediatraining is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Crisis Communications.
The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area. It quotes Robert Swannell, chairman of Marks and Spencer saying discussion of social media definitely belongs in the boardroom.
MediaTraining With the reach of today’s media formats and the explosion of publications, mediatraining is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. PR pros often review and edit when appropriate.
Invest in getting your spokesperson(s) mediatrained. Getting mediatrained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.
Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.
These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customerservice. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media.
From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”
It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customerservice (51%). But they all live social media. And that’s where training courses fall down. Successful social and digital mediatraining has to be bespoke.
Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.
Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.
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