Remove Crisis Remove Customer Service Remove Privacy
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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

Crisis 78
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. But as the outcry grew, United changed its tack.

Airlines 180
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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt. 72% trust a business that “treats customers well, even in tough times.”.

Brand 111
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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Triple hmmmmm.

Facebook 100
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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The Annenberg survey listed data privacy, health care and diversity as social issues. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. In addition, not all social issues are political. Communications is a function of leadership.