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TCIP #005 – Teaching Crisis Communication in Higher Education with Karen Freberg

Melissa Agnes

Welcome to episode #005 of The Crisis Intelligence Podcast, with Melissa Agnes and Karen Freberg. Put it this way: her midterm exam is going to be an actual crisis simulation! Whether you’re an educator, a student or a professional working for an organization, this podcast is definitely one that you won’t want to miss.

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“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. But that isn’t an accurate definition.

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The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Would this be beneficial to your organization in and out of a crisis?

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

Crisis 249
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Pizza Hut is the Most Recent in “Fast Food Disgusts”, But Is It a Crisis?

Melissa Agnes

Is this a crisis or an issue? The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009. For this reason, Pizza Hut is facing a very severe issue, rather than a full-on crisis. won’t be in crisis. appeared first on Agnes + Day. Case Studies'

Crisis 244
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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Prevent the preventable.

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Determining Influence: Don’t Rely Solely on Number of Followers

Melissa Agnes

When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean?

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