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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119
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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Learn more about our media database.

Examples 104
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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. For more Digital PR Tips subscribe to our newsletter.

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Miami International Airport lands major industry comms award with newsroom

Presspage

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The recognition of Miami International Airport was long due even before it responded to the Irma crisis. On November 7, Miami International Airport was named the recipient of the Peggy G.

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Podcasts for PR Professionals

Landis PR

PRGN Presents The PRGN Presents podcast stands out as an invaluable resource for PR professionals seeking global perspectives on communications challenges. Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets.

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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Can we stand the heat?

Ethics 178