Landis PR

NOVEMBER 4, 2024

Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets. Spin Sucks For those seeking to sharpen their digital PR skills, Spin Sucks delivers weekly episodes packed with actionable insights about modern communications strategies.

Storytelling 52

Storytelling Analytics Leadership Trends 52

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Crisis Management 130

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Which of our actions are we measuring and how are we assessing those?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . As PR pro, it provides two valuable benefits. Second, this is a useful tool for measuring the value of your digital efforts overtime.

Digital PR 60

Digital PR Tools SEO Web 60

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Measurement templates. Users can track and share media mentions on the go.

Reddit 183

Reddit Software B2B Technology 183

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

5W PR

MARCH 19, 2020

However, to ensure that a campaign is truly effective, all of the tactics must be monitored, measured and evaluated, which is usually done by monitoring the opinions of the public. There are several different techniques that can be used to measure these numbers, and all of them are slightly different and employ different rules.

Publicity 97

Publicity Survey Measurement Groups 97

5W PR

OCTOBER 9, 2024

PR professionals collaborate with media outlets, influencers, and key stakeholders to disseminate positive messages about a brand. Key activities in PR include media relations, which involves establishing relationships with journalists and securing media placements. These backlinks attest to a brand’s credibility and authority.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. This trust crisis demands that businesses start by listening to all their stakeholder and engage in dialogue with them. Trust in Authorities is Eroding Worldwide. Trust in media is now at an all time low. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

Prohibition

JULY 7, 2023

They work closely with their clients to develop comprehensive PR strategies that align with their business goals. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. How do you measure PR success? How do you handle crisis situations?

Agency 62

Agency Case Study How To Crisis 62

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. So, I used our chat to drill down how Darren and his team generate ideas.

Creativity 117

Creativity Digital PR Data Pitching 117

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

5W PR

JUNE 6, 2022

That’s why companies need to start paying a lot more attention to the amount of false information in digital spaces and try to mitigate any potential crisis they might cause. Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility.

Trends 88

Trends Data SEO Consumer 88

Critical Mention

OCTOBER 24, 2019

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. Our take on PRNEWS: If you couldn’t already tell from its name, PRNews is the center for latest news on PR awards, events, research and more. PRNEWS Blog.

Blogging 68

Blogging Resources Education Creativity 68

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Hotels 40

Hotels Conference Analytics Sports 40

Doctor Spin

FEBRUARY 14, 2024

It also involves crisis communication to mitigate damage to the company’s reputation. Marketing: Marketing utilises advertising (both traditional and digital), sales promotions, direct marketing, social media, and product placement to reach its target audience.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. After all, publics were enabled to act as equals and amplify crisis situations.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. g) Do Execs Know What PR Is? h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote.

Branding 68

Branding Brand Publicity Fashion 68

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google 117

Google Course Blogging Industry 117

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Single PR project. Digital PR.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

PR News

OCTOBER 24, 2018

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources 297

Resources Communications Leadership Employee 297

PR News

SEPTEMBER 17, 2017

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued.

Communications 97

Communications Blogging Crisis Management Digital PR 97

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.

Leadership 90

Leadership Communications Blogging Branding 90

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. The customer… Continued.

Communications 92

Communications Blogging Crisis Management Employee 92

ZudePR

JANUARY 26, 2016

If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. ” Dave, the PR: People only truly follow you if you believe in something. ” Dave, the PR: Ooh, top tip, Adrian. .”

How To 65

How To Meeting Creativity Agency 65

PR News

DECEMBER 4, 2017

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations.

Communications 60

Communications Meeting Blogging Crisis Management 60

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59