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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. However, the techniques and skills we used in the past are no longer sufficient in the digital age.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Five Critical Trends in Digital PR You Must Act On

Norton's Notes

As PR marches towards becoming a digital-led industry, agency roles are becoming far more consultative than ever before. Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. They don’t.

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Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR.

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The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

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Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.