PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

Employee 190

Employee Skype Meeting Nonprofit 190

Melissa Agnes

MAY 22, 2014

Clearly indicate when to jump in and respond and when to escalate the situation to the crisis management team. Determine the necessary actions that need to be taken (whether it needs a response, to simply be monitored or to be escalated to the crisis team). a crisis) and means to your organization. Social media guidelines.

Crisis Management 273

Crisis Management Infographics Crisis Guidelines 273

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Building Strong Reputational Foundations The most effective defense against reputational threats begins long before any crisis emerges.

Reputation 78

Reputation Brand Branding Crisis 78

Melissa Agnes

AUGUST 26, 2014

Does the blame (partially or in full) fall on the employer who put the young person to task without first providing them with the proper training and guidelines? Employees and Crisis Management Food for Thought' Do you think that young people are mostly at fault for the mishaps we commonly see on social?

Social Media 221

Social Media Crisis Management Guidelines Media 221

Melissa Agnes

MAY 23, 2016

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. How to structure your crisis management governance model.

Crisis Management 176

Crisis Management Government Crisis How To 176

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

5W PR

MARCH 13, 2020

Anyone right now will understand and accept an employee that could be potentially be infected with the virus, and that might have come into contact with others. Crisis Communications Plan. Develop relevant internal & external messaging pre-crisis and templates for post-crisis. Staff Responsibilities in a Crisis.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. When a conversation starts, following your guidelines is the key. Leadership’s role in becoming crisis ready.

International 133

International Internal Crisis Exercises 133

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. Refer all social media activity around crisis topics to Legal Affairs.

Guidelines 60

Guidelines Social Media Media Privacy 60

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. Security attacks and scams increase during times of crisis, and the coronavirus shutdown has encouraged phishing and identity theft scams by bad actors. COVID shutdown raises reputation risks. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

PRSay

OCTOBER 14, 2019

As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app. We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness.

Crisis 88

Crisis Crisis Management Training Mobile 88

PRSay

APRIL 5, 2021

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. Have a clear set of standards and guidelines that you can use in making and defending any positions you take.

Report 176

Report Company Government Conference 176

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Ethical Voices

OCTOBER 28, 2024

Another important challenge is that PR professionals face numerous ethical dilemmas, especially in crisis situations. Let’s start, actually, with what you were talking about, the crisis situations and the war. How are you helping your 100 employees? For this, we have crisis situation statements and strategy.

Ethics 53

Ethics How To Crisis International 53

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 148

Communications Crisis International Internal 148

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. Meanwhile, 52 percent trust employees of that same company.

Case Study 60

Case Study Employee Study Guidelines 60

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

MARCH 23, 2020

Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus. Ensure that your work from home or sick leave policies are flexible, and consistent with health guidance, and make employees aware of these policies.

Policies 103

Policies Employee Government Guidelines 103

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Get Your Crisis Team Together: Convene your team as quickly as possible to establish roles and responsibilities. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Ethical Voices

APRIL 2, 2025

It’s hard to pinpoint just one, but I would say one of the largest issues I have had to deal with involved a company that I used to work – a very large company with thousands of employees and we had a partnership with a somewhat controversial company. Some employees actually left the organization – really talented people.

Ethics 40

Ethics How To Employee Agency 40

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. 19) Employees have huge impact on social sharing. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. 37% of publishers are not in compliance with FTC guidelines on native ads.

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. He terms it “the golden hour of crisis response.” So, as a PR pro, how do you even begin to combat this phenomenon? Until next time! Critical Mention.

Crisis 94

Crisis Guidelines Social Media Writing 94

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Employees just went through the motions and punched out at 5 p.m. The industry was regulated, so a review process was necessary.

Marketing 88

Marketing Guidelines Social Media Conference 88

PR in High Definition

JANUARY 26, 2022

We should celebrate the developments that have come out of this difficult period, taking what we have learned from a moment of crisis to put our best foot forward for our campaigns in 2022. Maintaining synergy through employee comms. Some things to consider in your comms planning. Investing in sustainable climate action.

Guidelines 62

Guidelines Employee Social Media Reputation 62

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. This is key during a crisis when emotions run high. Additionally, highlight the human impact of your business decisions and celebrate the achievements of your employees.

Media 79

Media Training Ethics Media Training 79

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Shift Communications

AUGUST 16, 2016

A crisis communication plan. You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. Social media crisis guidelines should be included as well.

Company 60

Company Guidelines Crisis Measurement 60

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Burrelles Fresh Ideas

MARCH 12, 2024

Bringing on PR support can help you protect your brand and avert a marketing or PR crisis. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Social Media 79

Social Media Strategy Media SEO 79