Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Neglecting either or both of these aspects of your crisis readiness leaves a vulnerability gap that you can otherwise protect against. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Waxing UnLyrical

OCTOBER 2, 2018

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Ethical Voices

APRIL 2, 2025

What is the most difficult ethical challenge you ever confronted at work? It felt like we had not behaved in an ethical way, and it bothered me for months afterwards because even the partnership went through that sort of lasting bitterness with some of our employees. Ethical companies, when they make them, they own it, and they fix it.

Ethics 40

Ethics How To Employee Agency 40

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. This is key during a crisis when emotions run high. Legal and Ethical Considerations Untrained executives can inadvertently raise legal issues or ethical concerns during interviews.

Media 79

Media Training Ethics Media Training 79

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. Crisis communication planning Regardless of the positivity of PR efforts, situations requiring public concern redressal may arise.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Axia PR

DECEMBER 1, 2023

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

Guidelines 71

Guidelines Banking Ethics Crisis Communications 71

Sword and the Script

DECEMBER 26, 2023

Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. However, going into next year, this technology will also change the way crisis communication and reputation management is done. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 211

Writing Communications Marketing B2B 211

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Our industry’s own PR Council has penned guidelines suggestions on how to use generative AI ; spoilers, be cautious and don’t feed it proprietary info just yet. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Our industry’s own PR Council has penned guidelines suggestions on how to use generative AI ; spoilers, be cautious and don’t feed it proprietary info just yet. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Communications Conversations

AUGUST 21, 2015

And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm?

Case Study 60

Case Study Employee Study Guidelines 60

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Maxim Behar

MARCH 12, 2024

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. There have been codes of ethics all around the globe for a while now — perhaps for the past twenty or thirty years.

Ethics 64

Ethics Social Media Local Corporate 64

Karen Freberg

MAY 14, 2018

I also appreciated seeing Jason share his own takes on some actions he has taken to separate himself from others who do not follow the influencer guidelines and views he does. At the end of the day, you have to stay true to your ethics and values as a person. Can I get an AMEN to what Jason Falls shared in his post ?!

Social Media 41

Social Media Media Ethics Guidelines 41

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. PRNEWS Blog.

Blogging 68

Blogging Resources Education Creativity 68

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. Then the economy changed. Remember those legal operations people mentioned above?

Agency 116

Agency Trends Marketing Survey 116

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program).

Education 109

Education Course Nonprofit Resources 109

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. Key steps include: Risk Assessment : Identifying potential crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

Maxim Behar

SEPTEMBER 14, 2022

I sat down and wrote the first standard for business ethics in Bulgaria. Prime Minister, here is your standard of business ethics, I expect His Royal Highness Prince Charles to come and receive it as well. If the new king is alive and well, of course, but this is a huge expense in a time of crisis. Congratulations!

Hotels 52

Hotels Ethics Meeting Writing 52

Solo PR Pro

MARCH 1, 2016

Dysfunctional organizations can exhibit the following symptoms: Disorganized and chaotic – the company seems to be in constant crisis mode with a never-ending parade of fires springing up from one department to the next. And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior.

Construction 40

Construction Guidelines Employee Policies 40

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. With this approach, we’ve reported with original data on trending topics like the opioid crisis, Medicaid expansion under the Affordable Care Act, and the rush of IUD visits following the last presidential election.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Keep learning: Guidelines change. Download Maximize the Reach of Your Message with a Strategic, Multichannel Plan and learn how to match medium(s) to the message when planning strategic news, product announcements, crisis management and other communications for your brand.

Media Relations 40

Media Relations Media Local Healthcare 40

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. With this approach, we’ve reported with original data on trending topics like the opioid crisis, Medicaid expansion under the Affordable Care Act, and the rush of IUD visits following the last presidential election.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 85

Ethics Publicity Guidelines Technology 85

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. The PRCA has published guidelines to help communicators improve the accessibility of their communication. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JULY 29, 2018

We are faced with a crisis concerning the use of data, the manipulation of our data, and the targeting of pernicious views.” “In A new Government Select Committee report tackles fake news, foreign interference in elections, and the EU Referendum. In an ironic but predictable twist, the report has called out as fake news by critics.

Government 63

Government Social Media Report Media 63

5W PR

MARCH 11, 2025

PR teams must master the delicate balance between promoting innovation and addressing valid concerns about privacy, safety, and ethical implications. Building Trust Through Clear Communication of Ethical Guidelines PR teams need clear frameworks to communicate complex ethical guidelines effectively.

Ethics 78

Ethics Healthcare Privacy Guidelines 78

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years.

Journalism 28

Journalism Guidelines Government Training 28