5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Per studies, only 54% of Americans trust the technology sector, down from 78% in 2012.

Publicity 78

Publicity Privacy Technology Ethics 78

PRSay

SEPTEMBER 24, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources.

Ethics 97

Ethics Employee Survey Community 97

Wadds Inc.

JULY 8, 2024

A recent conversation between crisis communications experts Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). SCCT categorises crisis events into three areas: victim, accidental and preventable.

Crisis Communications 116

Crisis Communications Crisis Communications Crisis Management 116

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. 20% said consistency in quality.

Creativity 99

Creativity Study Ethics Publicity 99

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. PR teams should develop crisis communication plans specifically for potential compliance incidents.

Technology 78

Technology Communications Training Education 78

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Since then, I’ve headed communications at the 49th largest school district in the nation, and I got the equivalent of what I joke around is the PhD in crisis communications there.

Ethics 96

Ethics Privacy Healthcare Industry 96

Stephen Waddington

MAY 24, 2022

Its role was elevated within organisations as it supported crisis response and transformation. I started PhD research studies at Leeds Business School in February to explore this issue. It comes to the fore in a crisis, however there’s a fundamental contradiction. Most studies survey practitioners.

Publicity 149

Publicity Reputation Study Crisis 149

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Stephen Waddington

JULY 29, 2021

The study replaces the CIPR’s annual State of the Profession survey and reports on the experience of more than 1,000 practitioners during the pandemic. Artificial intelligence, board representation, ethics, professionalism, and skills, have been relegated. There isn’t a single headline. But that’s the story.

Report 157

Report Reputation Ethics Survey 157

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. But the main focus of the event was the academic studies.

Ethics 83

Ethics Reddit Energy Advertising 83

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

Ethics 68

Ethics Case Study Meeting Facebook 68

Onclusive

AUGUST 30, 2023

Improve Crisis Management Processes You always need to keep a close eye on the news, social media, and other channels to identify bad coverage early, so that when controversy does arise, you can address it ASAP, avoiding any further harm to your brand.

Branding 195

Branding Brand How To Reputation 195

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Quantifying adoption of levels AI tools The study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 126

Publicity Ethics Government Policies 126

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 121

Communications Case Study Training Reputation 121

Ethical Voices

AUGUST 18, 2022

There were a number of interesting communication ethics issues this week ranging from business operations and liability to sources of disinformation. If it is not part of your crisis planning, it should be. A new study from a gaming company finds the average person lies four times a day. What is our ethical duty in this area?

Ethics 74

Ethics Report Crisis Study 74

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 148

Publicity Privacy Crisis Communications Ethics 148

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. The two things every ethical communicator must embrace. It’s pretty exciting times.

Ethics 75

Ethics Branding Brand International 75

Wadds Inc.

JANUARY 22, 2023

There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. Making the shift from practitioner to part time researcher has been the most challenging - but rewarding - aspect of the first year of PhD studies.

Publicity 122

Publicity Case Study Study Ethics 122

Doctor Spin

FEBRUARY 4, 2025

Crisis communications. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Organizational perception management: A framework to overcome crisis events. What should you study next? Reputation engineering. & Watt, John. 2023, December 3).

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Where should they start?

Crisis 0

Crisis Reputation Study Social Media 0

Wadds Inc.

JANUARY 18, 2023

The consultancy suggests that business is the only institution seen as competent and ethical. Edelman for its part has repeatedly faced criticism in the past 12 months for failing to take a clear stance on work related to the climate crisis. This is the headline from the 2023 Edelman Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Institute for Public Relations

APRIL 25, 2023

This blog is based on the original study in the Public Relations Journal. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. When we need expertise in life or business situations, we often look to experts for help.

Publicity 131

Publicity Journalism Crisis Study 131

Sword and the Script

MAY 25, 2021

According to the study: 90% are more likely to recommend that company to friends and family. Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt.

Branding 112

Branding Brand Survey Customer Service 112

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

NewsWhip

JANUARY 11, 2024

And even though brands can do all the right things — create crisis plans, prepare for outrage, and plan a response to appease their audience — they can still see their reputation plummet if they’re not careful with their operations. A study by Morningstar found that 90% of companies either have or are developing an ESG strategy.

Branding 78

Branding Brand Agriculture Ethics 78

Cision

JUNE 29, 2015

A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Having a likeable brand can help you avoid crisis. Want more crisis communication tips? Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 114

Survey Industry Leadership Study 114

Reputation Us

AUGUST 9, 2023

According to Global Finance magazine, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value. Negative publicity, ethical breaches, product recalls, or any crisis linked to reputation can lead to a loss of customer trust and loyalty.

Reputation 78

Reputation Insurance Insurance Financial 78

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. distract from negative information, by highlighting or even creating some other crisis or scandal.”. It seems it is possible, according to a study by Thomas Wood , Ph.D.

Film 90

Film Employee Ethics Data 90

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation. To do that, I need to backtrack a little.

Ethics 78

Ethics Community International Internal 78

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The biggest ethical challenge for me sometimes is you need to say no. Just from a crisis perspective, you knew that the house of cards would fall.

Ethics 52

Ethics Real Estate Agency Company 52

Wadds Inc.

MAY 19, 2024

My doctoral study at Leeds Business School is focused on whether this elevated role can be sustained and consolidated. Bowen originally observed this dynamic in a 2009 study. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes. Dr Shannon A.

Report 64

Report Communications Public Affairs Ethics 64

Solo PR Pro

FEBRUARY 2, 2021

While the APR’s four-step PR process helped Aylett defend her ideas and better understand PR ethics, the credential gave Falkenthal the foundation she needed. Step 2: Study. To support candidates, the UAB prepared a 160-page APR study guide. Simple: Study some more and retake it. Step 4: Computer-based exam.

Study 96

Study Ethics Education Groups 96

Karen Freberg

OCTOBER 17, 2021

So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. I was not surprised by the results from their first part of their study exploring citations. It was the part of their study that interviewed PR senior scholars. When I saw their article – I immediately checked it out.

Journalism 111

Journalism Study Interviews Conference 111

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Course Training Social Media 150