PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.

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Communications Case Study Training Reputation 121

5W PR

AUGUST 27, 2021

There are different types of PR specialists who are experts in their fields–fields such as public affairs, or social media. With public affairs, for example, PR professionals are required to communicate with media outlets and governments on behalf of clients. Crisis Managers. PR Specialists.

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PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Take L’Oréal, for example. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. We even write emails with more thought.

Communications 199

Communications Viral Fashion Public Affairs 199

Stephen Waddington

FEBRUARY 21, 2022

A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. The Communicating in a Crisis report records how public relations was successfully deployed during in the pandemic. This included participation in BBC and Sky documentaries about the crisis.

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Publicity Case Study Local Public Affairs 131

Doctor Spin

FEBRUARY 7, 2025

For example, people waiting at a bus stop are connected by their shared situation (waiting for the bus) but do not necessarily form a cohesive public with a shared identity. For example, the same individual might see themselves as Swedish in Europe but Stockholm-based among Swedes. Crisis reveals hidden seriality.

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Groups Journalism Wikipedia Public Affairs 52

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

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Crisis Crisis Management Leadership Training 63

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. Other examples are the military, when academy graduates become officers with little or no time in the ranks. By Dr. Thomas D. Emergency management: profession vs. field.

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PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

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Social Media Trends Communications Crisis Management 90

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

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Radio How To Public Affairs Print 78

Stephen Waddington

JULY 16, 2022

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis. It continues with work to counter misinformation, address conflict around the world, and tackle the climate crisis. Here are some examples.

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Publicity Study Public Affairs Government 78

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This is reflective of a traditional view of public relations. What are the top challenges in public relations?

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Interviews Publicity Technology Social Media 113

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics.

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Publicity Public Affairs Journalism Corporate 52

Ethical Voices

SEPTEMBER 9, 2024

Since then, I’ve headed communications at the 49th largest school district in the nation, and I got the equivalent of what I joke around is the PhD in crisis communications there. I also have led the internal communications team and launched a public affairs newsletter and advertorial for a large hospital system in California.

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Ethics Privacy Healthcare Industry 96

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on.

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Landis PR

MARCH 6, 2023

Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. For example, is your organization a non-profit with a very small communications/marketing team? They should have a long list of questions for you, as well.

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Agency Public Affairs Case Study Crisis Communications 52

Landis PR

JULY 31, 2023

Linda shared the example of Muck Rack’s new PressPal.ai You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

Landis PR

JANUARY 30, 2024

For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

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Leadership SEO Measurement Reputation 105

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

Public Affairs 52

Public Affairs Crisis Banking Print 52

Wadds Inc.

JULY 16, 2022

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis. It continues with work to counter misinformation, address conflict around the world, and tackle the climate crisis. Here are some examples.

Publicity 52

Publicity Study Public Affairs Government 52

NewsWhip

APRIL 14, 2021

So it’s these critical moments of truth, crisis, critical campaign moments, you’re already in the room, you’re familiar with everything, you’ve got the data in front of you and advising the team. As someone who is new to working in crisis management, what are the really important things to pay attention to?

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Analytics Data Crisis Reputation 78

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Public affairs (PA). Crisis communications.

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Agency Publicity Public Affairs Crisis Communications 40

Ethical Voices

MARCH 14, 2022

I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I worked for some great people there.

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Maxim Behar

NOVEMBER 15, 2023

We had the example of Greece and Spain. Let me give you an example. Stefan, as a professional, I would like to ask you where does PR end and propaganda begin in crisis situations. Maxim: PR should not end in any situation, even more so in a crisis. Get busy doing public outreach. But yes, it will take time.

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Hotels Newspapers Journalism Ethics 64

Landis PR

JULY 10, 2023

For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. First, consider the source of the information. Then look at the qualifications and expertise of the source.

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PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. Unfortunately, recent history offers other examples of what not to do in a press conference after a crisis. In other words, there’s a flood of information that isn’t informing anyone.

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Conference Crisis Training Public Affairs 183

NewsWhip

JUNE 23, 2021

Zach’s favorite examples of infrastructure projects | Jump to text. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Take, for example, Twitter, Twitter is essential because that’s where elected officials are.

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Data Media Analytics Energy 78

Stuart Bruce

FEBRUARY 11, 2016

At the moment there aren’t too many examples of companies or organisations creating VR experiences and most of them offer little more than novelty value. Even in very traditional areas such as public affairs and lobbying VR can play a role. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

5W PR

MARCH 30, 2025

Department of Defense provides an excellent example through its Cyber Strategy reports, which outline cyber defense priorities while maintaining operational security. PR teams should develop messaging frameworks that address common public concerns about data protection, privacy, and cyber defense capabilities.

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Technology Government Public Affairs Education 78

Doctor Spin

MARCH 8, 2025

One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. Others never fully regain public trust. Heres some of what went wrong: Lack of crisis foresight. Crisis planning is essential. No brands are immune to PR disasters.

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Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I’ve served in Army Public Affairs for nearly 17 years now.

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Mindful Marketing

JULY 28, 2015

An interesting aspect of our work is that we find ourselves doing more and more public affairs work. Take Nike as an example. I spent time as an investigative reporter and covered the savings and loan bailout for example. One that particularly stands out came in 2000-2001, the Firestone tire crisis.

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