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So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA PublicAffairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.”
The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.
I worked for my school newspaper, and when I joined the Marines I was a publicaffairs officer. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. Well, I don’t think we’ve had to shift our crisis approach.
15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”
For Yunsoo, her favorite part about PR is the way it allows her to exercise her passion for people and for sharing messages with style, tact, and authenticity. She’ll be working under Scott Williamson, vice president of publicaffairs and communications, and, she says, “I look forward to learning from the best.”.
A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. Unfortunately, recent history offers other examples of what not to do in a press conference after a crisis. Before crisis-related press conferences, communication rehearsals are necessary but often neglected.
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