Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. When a conversation starts, following your guidelines is the key. Leadership’s role in becoming crisis ready.

International 133

International Internal Crisis Exercises 133

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

MAY 23, 2016

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process.

Crisis Management 176

Crisis Management Government Crisis How To 176

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Crisis Communications. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook. This is the power of social media for crisis prevention and preparedness.

Healthcare 238

Healthcare Social Media Media Case Study 238

5W PR

MARCH 13, 2020

Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. Crisis Communications Plan. Develop relevant internal & external messaging pre-crisis and templates for post-crisis.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. Adaptive Crisis Response. There are few standards in crisis. Tune in here.

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

5W PR

FEBRUARY 22, 2025

According to the Stockholm International Peace Research Institute, global military spending reached $2.1 PR teams develop comprehensive crisis communication plans that enable quick, effective responses to challenges. A 2023 Gallup poll found that 72% of Americans worry about the privacy implications of new technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 27, 2025

These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface. The 2007 lead paint recall crisis showed how proper coordination between Mattel and the CPSC helped restore consumer confidence through consistent, transparent updates.

Communications 78

Communications Education Consumer Guidelines 78

Prowly

FEBRUARY 28, 2025

It supports employee advocacy through internal PR efforts, like employee newsletters, recognition programs, or sharing success stories, which can motivate employees to become brand advocates. It supports crisis management because advocates often come to a brands defense during crises, countering negative press with their positive experiences.

Brand 104

Brand Branding Employee Case Study 104

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Neglecting either or both of these aspects of your crisis readiness leaves a vulnerability gap that you can otherwise protect against. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Melissa Agnes

MAY 2, 2016

I often get asked the following question: What should we include in our organization’s crisis management plan? 5 important elements to include in your crisis plan. 1- Activation guidelines. 5 important elements to include in your crisis plan. 1- Activation guidelines. Internal escalation protocol(s).

Crisis Management 100

Crisis Management Crisis Crisis Communications System 100

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. Refer all social media activity around crisis topics to Legal Affairs.

Guidelines 60

Guidelines Social Media Media Privacy 60

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app.

Crisis 88

Crisis Crisis Management Training Mobile 88

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis International 53

ImPRessions - Crenshaw Communications

JULY 15, 2020

Security attacks and scams increase during times of crisis, and the coronavirus shutdown has encouraged phishing and identity theft scams by bad actors. But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Ramp up that digital security.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. considering international relations, have caused Communications professionals to be evermore careful with comms content. Actual and perceived crisis 24/7. “A More internal comms. Crisis after crisis.

Communications 148

Communications Crisis International Internal 148

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Have a clear set of standards and guidelines that you can use in making and defending any positions you take. Increase coordination internally and with third parties.

Report 176

Report Company Government Conference 176

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. I hope to see guidelines on how to better integrate measurement for paid influencers, and the shifting digital-data landscape.”.

Measurement 174

Measurement Communications Banking Survey 174

Prakkypedia

JULY 8, 2014

Don’t forget internal audiences – staff, volunteers and so on). Is there a crisis communications plan? What happens during a crisis? You need a documented crisis communications plan which acknowledges the importance of the Corporate Communications Manager – and also your Social Media Manager.

Corporate 107

Corporate Communications Crisis Communications Policies 107

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Get Your Crisis Team Together: Convene your team as quickly as possible to establish roles and responsibilities. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Reputation Us

MAY 3, 2022

Having helped organizations respond to dozens of crises each year, ReputationUs (RepUs)—a global firm specializing in reputation management and crisis mitigation—is internationally experienced in crisis response planning, training and immediate support. Staff Training (Virtual or In-Person – based on safety guidelines).

Training 78

Training Guidelines Crisis Management Crisis 78

Cision

SEPTEMBER 22, 2015

You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. Reward desired behaviors. You should also create expectations for online behavior. The idea here is to set a tone. What behavior is acceptable and what isn’t?

Community 120

Community Guidelines Crisis Communications Instagram 120

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. 4 internal communications strategies for healthcare PR. #1. For all these scenarios, companies should have an effective internal communication strategy.

Healthcare 88

Healthcare Strategy Communications Policies 88

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR in High Definition

AUGUST 24, 2020

When in crisis mode, it’s all rush rush, but what about after? Set guidelines for manoeuvrability. These pre-set guidelines mean that your comms team is able to plough on and get more done, rather than asking permission…or worse, waiting for instruction! How do we go back to some version of normality?

Guidelines 102

Guidelines LinkedIn Course Examples 102

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Numbers do not lie! Roman Greco.

Data 92

Data SEO Advertising Advertising 92

Sword and the Script

DECEMBER 26, 2023

Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Clear and present AI “A renewed focus on and commitment to internal communications. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 12) Emotion in crisis communications works. Boldness in Content Marketing ). Brands in Politics ).

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Reputation Us

OCTOBER 15, 2019

Conversely, nonprofits are sometimes tasked with protecting their valuable reputations during a crisis or addressing a challenging issue or political climate affecting their cause. The six-month collaboration includes: an audit of the nonprofit’s current reputation internally (e.g., Submission Guidelines. Message Submit.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Try to be as transparent and direct as possible. newsletters, blog content, social posts, website content, etc.)

Communications 69

Communications Crisis Communications Crisis Social Media 69

Ethical Voices

APRIL 2, 2025

Once the word got out that this partnership had been signed, there was a lot of backlash from internal employees across the country. Because if we have any idea that perhaps our internal stakeholders are unhappy about this maybe we need to do something about it. Because those internal employees, they are your ambassadors.

Ethics 40

Ethics How To Employee Agency 40