5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Building Strong Reputational Foundations The most effective defense against reputational threats begins long before any crisis emerges.

Reputation 78

Reputation Branding Brand Crisis 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising. Provide clear campaign objectives and requirements, but allow creative freedom in execution.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 28, 2025

Foreign Corrupt Practices Act and the UK Bribery Act set strict guidelines for business conduct. Crisis Management in International Markets Defense technology companies must prepare for potential crises that can affect international relationships. Anti-corruption laws like the U.S.

Internal 78

Internal International Crisis Management Technology 78

5W PR

FEBRUARY 22, 2025

Key components of successful campaigns include: Clear messaging that resonates with target audiences Multiple communication channels for broad reach Engagement with community leaders and influencers Measurable outcomes and evaluation metrics The U.S. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

MARCH 12, 2025

Strong crisis management protects brand reputation. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Branding Brand Ethics 78

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. Tune in here.

Crisis Management 157

Crisis Management Crisis System Policies 157

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Today, consumer and business brands need to be seen as leaders, and many have seen how an army of influencers can not only propel a business forward, but insulate reputation in the event of a reputation crisis.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 20, 2025

Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns. LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores.

Company 78

Company Branding Brand Crisis Management 78

5W PR

FEBRUARY 27, 2025

These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface. The 2007 lead paint recall crisis showed how proper coordination between Mattel and the CPSC helped restore consumer confidence through consistent, transparent updates.

Communications 78

Communications Education Consumer Guidelines 78

Prowly

FEBRUARY 28, 2025

It supports crisis management because advocates often come to a brands defense during crises, countering negative press with their positive experiences. Give them basic guidelines and let them do the rest to make the message heartfelt and authentic. Prowly can measure your media mentions across social media and websites.

Branding 104

Branding Brand Employee Case Study 104

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

JULY 15, 2020

Security attacks and scams increase during times of crisis, and the coronavirus shutdown has encouraged phishing and identity theft scams by bad actors. That’s why all devices must be secure and security measures clearly communicated and enforced. Ramp up that digital security. Know SEO basics. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

PRSay

JULY 6, 2020

Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization.

Employee 190

Employee Skype Meeting Nonprofit 190

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Melissa Agnes

MARCH 28, 2015

Welcome to episode #043 of The Crisis Intelligence Podcast, with Melissa Agnes and Tad Milmine. Those of you who know me and follow my work, know that bullying is a youth-affecting crisis that touches my heart. Subscribe to The Crisis Intelligence Podcast! Learn more about Agnes + Day , Melissa’s crisis management firm.

Crisis Management 113

Crisis Management Crisis Education Guidelines 113

Cision

JULY 11, 2015

Ensure your brand abides by the FTC’s new social media guidelines by requiring entrants to use disclosure statements or hashtags in their posts. By using a unique hashtag, you’ll have a better chance of effectively tracking and measuring the campaign’s success. Don’t set yourself up for a social media crisis.

Instagram 120

Instagram Guidelines Travel Pitching 120

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 148

Communications Crisis Internal International 148

5W PR

OCTOBER 3, 2024

Their media relations, relationship building, and crisis management expertise can be invaluable in this context.  Crisis Management In the event of negative publicity or influencer controversies, PR can help mitigate damage and maintain a positive brand image. Overly scripted or promotional content may alienate followers. 

Marketing 78

Marketing Guidelines Crisis Management Crisis 78

5W PR

AUGUST 9, 2024

Manage crises In the face of a crisis, influencers can help manage negative sentiment and restore brand reputation. Crisis management In a crisis, influencers can disseminate accurate information, mitigate negative press, and help rebuild trust.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 56

Ethics Measurement Reputation Guidelines 56

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 211

Writing Communications Marketing B2B 211

5W PR

JULY 16, 2024

Crisis management and brand protection Despite meticulous planning, influencer campaigns can encounter unforeseen challenges. PR implements well-defined crisis communication plans to address any negative publicity or brand mentions, safeguarding the brand’s reputation and mitigating potential damage.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 12) Emotion in crisis communications works. 37% of publishers are not in compliance with FTC guidelines on native ads. Marketing Measurement Statistics. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics.

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” A ll forms of healthcare continue during this worldwide crisis.

Healthcare 98

Healthcare Communications Measurement Resources 98

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Shift Communications

AUGUST 25, 2017

How can all of this be measured and analyzed? Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

AUGUST 16, 2016

A crisis communication plan. You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. Social media crisis guidelines should be included as well. Measurement.

Company 60

Company Guidelines Crisis Measurement 60

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially helpful in times of crisis or turmoil. And this year was no exception.

Pitching 96

Pitching Print Report Measurement 96

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 69

Social Media Media Skype Energy 69

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Leaving SEO to Marketing.

Branding 88

Branding Brand SEO How To 88

PR in High Definition

JANUARY 26, 2022

We should celebrate the developments that have come out of this difficult period, taking what we have learned from a moment of crisis to put our best foot forward for our campaigns in 2022. Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. Some things to consider in your comms planning.

Guidelines 62

Guidelines Employee Social Media Reputation 62