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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. New technology, new commitments. Three major broadcast networks dominated TV.

Handbook 191
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency.

Meeting 97
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Letter from BETT

Stephen Waddington

Community based learning and the application of technology in learning were strong themes. It’s a useful tool for real time marketing, crisis and newsjacking work. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook.

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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

I read it over the Christmas holidays whilst watching far too many movies and drinking too much beer, it is one of the first books that has been outreached to me, that genuinely interested me, as I felt the outreach was well targeted because I love online crisis management and cover it quite a lot here on the blog. How is the book structured?

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Applying the deep roots of rhizomatic learning to relationship strategies in public relations

PR Conversations

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. Heather Yaxley: Miriam, this insight is fascinating and hugely relevant for some work I’m undertaking currently that connects back to relationships and also technology.

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Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

To join you in developing a crisis communication handbook should a crisis arise – show them their role in the process. This is when security and IT teams link up to comms to ensure the situation is handled correctly and reputational damage is minimised.

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#19: Building a framework for reputation management

NewsWhip

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. How would you define the difference between risk management and crisis management?