PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. And then there is positioning you an expert in your industry where you can regularly be featured in the media. I always joke, I don’t like the crisis part.

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Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Social media use, meanwhile, continues to rocket, across a growing number of platforms. For the PR industry, this all spells opportunity. Challenges abound but overall, Ireland’s PR industry is thriving.

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Radio Sports Marketing Local 83

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Communicators can also be the “helpers” to the media right now.

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Skype How To Crisis Pitching 206

Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. PR pros often review and edit when appropriate.

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Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Today’s executives must come across as industry experts. Top interviewees should be fluent in what’s happening in the industry and how it relates to any number of newsworthy topics. Keep social media top-of-mind.

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Interviews Media Advertising Advertising 206

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

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Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

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Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? However, crisis comms isnt just about the actual communication part.

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ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. He has clearly benefited from excellent media training. As the face of the corporation, many CEOs are naturally charismatic. Some are effortlessly sincere.

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Interviews Media Training Training Video 170

Stuart Bruce

OCTOBER 6, 2016

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).

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Training Digital PR Media Training Education 119

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. This is down from 19 percent in 2019. Photo credit: shutterstock.

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5W PR

AUGUST 1, 2024

Expert sources Identifying and leveraging internal medical experts to contribute knowledge and insights to industry publications or participate in speaking engagements. Cultivating positive media relations The media significantly shapes public perception.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training. The great majority of those aware of President Ali’s interview will only have seen the two-minute clip that circulated on social media.

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Interviews How To Media Viral 193

5W PR

JUNE 20, 2024

PR agencies create defense tech PR strategies to help companies address the concerns, priorities, and needs of both stakeholders and those who are closely following the industry for news through preferred media channels and tailored strategies. PR agencies excel in crisis management, ensuring that clients are prepared for any scenario.

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Ethics Technology Crisis Management Exercises 78

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things. This is key during a crisis when emotions run high.

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Media Training Ethics Media Training 79

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

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Corporate Crisis Management Exercises Crisis 74

5W PR

JUNE 11, 2024

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. This ensures an accurate and positive representation of AI in the media landscape.

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Privacy Media Transportation Crisis Communications 78

Waxing UnLyrical

SEPTEMBER 2, 2011

And, by the way, in case you missed the news about CareerCast identifying PR as the second most stressful job in America , there’s good reason for the industry to take what it does seriously. Among other things, we: work with executives to help navigate crisis situations. media train and coach spokespersons.

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Publicity Media Training Conference Journalism 86

Cision

AUGUST 24, 2016

Have you ever had to deal with a major brand crisis? On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening. They called it program marketing; essentially it was public relations and communications. How did you handle it? They appeared tone deaf.

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Social Media Reputation Crisis Media Training 120

Barokas

APRIL 23, 2020

Dust off your crisis plan. Yes, this pandemic is a crisis on overdrive, and something that few would have predicted or prepared for. Update your crisis plans to ensure they include current messaging, contacts and chains of command, and add any lessons learned from our current situation thus far. Help your spokespeople shine.

Product Launch 88

Product Launch Crisis Media Training Interviews 88

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. A ll forms of healthcare continue during this worldwide crisis. That was true in 500 B.C.,

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Healthcare Communications Measurement Resources 98

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. patients) and industry trends (e.g. Communicating During a Crisis.

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Conference Healthcare Marketing Crisis 80

PR for Anyone

OCTOBER 13, 2022

Go to the channel HERE , subscribe and ring the bell so you’re notified of new videos and then go check out the new playlist, Established to Known™ to help you really position yourself as a known industry expert. Imagine having the media reach out to you because you are seen as THE go-to expert in the industry.

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YouTube Video Industry How To 130

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

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Measurement Communications Crisis Management Training 60

PR for Anyone

JULY 14, 2022

If you’ve forgotten it or haven’t seen it, here’s a super quick video refresher: Think of what you can pitch that is newsworthy, related to your industry and follow the formula and take advantage of the slow news time right now and pitch away. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

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PR for Anyone

SEPTEMBER 1, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility.

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PR for Anyone

DECEMBER 8, 2022

Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Are you wondering how to do this? That’s when the laws change.

Media 130

Media Pitching Privacy Video 130

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before.

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PR for Anyone

AUGUST 18, 2022

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

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Media Nonprofit Pitching Television 130

PR for Anyone

JULY 21, 2022

Think about what you can pitch the media for the rest of the year. What is happening or will happen related to your industry or your expertise in the coming months that you can position yourself as the expert. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.: We do newsjacking.

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Pitching Media YouTube Video 130

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise.

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Technology Product Launch Crisis Management Case Study 78

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. What else can we do to get more diverse people and viewpoints in our industry? First, tell us more about your current role at Best Buy.

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Sports Retail Local Report 113

PR for Anyone

SEPTEMBER 8, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This is all about your industry.”. So make sure you take advantage of any media that you get. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. I’d love to connect.: Hey, John.

Media 130

Media YouTube Video Interviews 130

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA.

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SEO Engineering Google Content Marketing 76

PR for Anyone

AUGUST 25, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So there are so many opportunities for so many industries. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. It’s going to be someone, so let’s have it be you and not your competitor.

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