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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

Tone of voice matters While pre-prepared templates and holding statements can be your life line during a PR crisis, the situation looks a little different during business-as-usual. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisis communication '. Here are 3 tips to get you started.

How To 78
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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

Tone of voice matters While pre-prepared templates and holding statements can be your life line during a PR crisis, the situation looks a little different during business-as-usual. In your mind, the term media inquiry might go hand in hand with crisis communication '. Here are 3 tips to get you started.

How To 78
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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. Listen to the full interview, here. I hope we take advantage of that.

Ethics 85
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Brand Identity: Definition and How-to Guide

Prowly

The best way to get started is to do some market research, either by paying an agency or running your own customer surveys, interviews, and competitor brand analysis. To tackle this step, first build up customer personas: the demographics, pain points, goals, and behaviors of the people who are your potential customers.