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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. As for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. PR crisis A yoghurt brand issued a product recall. Reputation management Let's say a CEO of your company gives a controversial interview. And you can help them get there.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are the top challenges in public relations?

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Behind the Headlines With Susannah Malarkey

Cision

In this interview, Susannah discusses the importance of listening carefully to those around you, why you can’t rely on guesswork when developing a communication strategy and how learning about your audience will improve your communication. How has the public affairs industry changed since you started that organization?

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The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

NewsWhip

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. Clyde Group does a fair amount of crisis work. Success metrics can be a sensitive topic in times of crisis. I’ve always said that my most impressive crisis projects are the ones you’ve never heard of.

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What You Can Do With a Public Relations Degree

5W PR

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.