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In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.
” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease. Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Numbers tell the story.
Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.
Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer. Plenty of smart people in communications disagree with this method.
PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: Miami, FL.
Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. What are some of the key components of a successful crisis management strategy? Our proven process is always the same.
Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Pervading uncertainty.
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.
Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Your brand and nonprofit can be that solution, but there’s a catch. Trolls will find you.
We have found this approach of collaborating with stakeholders to craft the messages they wish to hear crucial in our work with crisis and DE&I communications — two areas where PR professionals can help their clients be proactive and coordinate complicated messages that serve their audiences. Put people first. She lives in Portland, Ore.,
The COVID-19 crisis has changed how organizations market and consumers react. The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. By speaking their language, we instill confidence, and they listen.
Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?
A profession has a responsibility to engage in public service — especially in times of crisis. In March, PRSA addressed one of its public-service responsibilities with an instructive PRsay post titled “How Communicators Can Help Inform the Public during COVID-19 Crisis.”. Coronavirus communications .
One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” The result: a new definition of professionalism. Keep calm and communicate on! She lives in Portland, Ore.,
Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize. But following principles like these and having your own moral compass can guide you.
Professional communicators might encounter the same challenges when promoting their organizations via think tanks, academic intuitions, nonprofit organizations and traditional media. The military as a whole faces a severe recruiting crisis. However, protocols for working with influencers are still emerging.
The social media professors group I manage has been filled with professors from all over the world sharing, engaging, and discussing key issues related to how to handle the crisis. In a time of crisis, actions speak louder than words. Where are these professors and programs in taking a leadership role in this and helping out the field?
Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies. Leaders in both the for-profit and nonprofit sectors are increasingly seeking to understand and address such implications of implicit bias.
This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis. Faculty talk trends and current events.
Nonprofit groups and volunteers came with tools and know-how. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. This is a valuable perspective.
Rachel Carver’s challenges during the COVID-19 crisis could have been far more pronounced than those of many other PR professionals. In your work with the National Industries for the Blind , which helps state and private nonprofit agencies participate in the AbilityOne program, what are your thoughts on promoting that awareness?
Many worthy nonprofit organizations need assistance during the COVID-19 crisis. If an employee with a suggestion works in the same office, then consider holding FaceTime meetings to avoid in-person contact. Encourage community service. Show empathy.
How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. The 5 Step Guide To Using Social Media in Crisis Management.
While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders. But content variety remains.”.
Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings. Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management.
Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit she founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.
Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.
A seasoned practitioner and executive named a “Next Generation Business Thinker” by the Financial Times, Wooten presents tactical and practical research-backed frameworks to guide decision makers on all matters related to leadership, strategy, and organizational culture. How to Emerge from Crisis a Better Organization.
Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Your roadmap to creating a crisis plan. Not on my list?
A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis. Personal experience with two nonprofits that faced a pivotal organization crisis taught me a few things about listening. This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen. Two organizations, two crises.
This can create a crisis management situation. ReputationUs can partner with our company to manage a crisis and/or develop talking points and train your executive team to speak confidently on touchy topics. One way to have a positive social impact is by aligning with charities or nonprofit organizations. Foolishly Wise.
This can create a crisis management situation. ReputationUs can partner with our company to manage a crisis and/or develop talking points and train your executive team to speak confidently on touchy topics. One way to have a positive social impact is by aligning with charities or nonprofit organizations. Foolishly Wise.
Fast forward to the current day and we are in the midst of a maternal health crisis. Volunteer at a local nonprofit that serves Black women’s issues. Though the United States spends more on health care than in any country in the world, U.S. You may discover that she is standing on the sidelines just waiting to be asked.
Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Download our free Path to PR Agency Leadership tip sheet. Networking Opportunities — connecting with others through interactions with clients, journalists, influencers, and other PR professionals.
Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. “Is there anyone out there that can challenge the leadership of MySpace?” On the one hand, U2 is extraordinarily popular. Conversely, their popularity is rooted to their past music. Top Brands on Instagram by Engagement Rate.
Today she works primarily with small and medium B2B clients and some nonprofits. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also
But before that, I worked at a nonprofit for four years. At that time, the county was going through this crisis because there were three county commissioners being charged with honest services fraud. I’ve worked at the Palm Beach County Clerk’s Office, the St. Lucie County Clerk’s Office.
to enter leadership roles. As I spoke to the women in the room about what the group entailed, they proudly shared how the company was investing in diversifying its hiring, improving its gender ratios and mentoring women to enter senior leadership. Companies in the West should absolutely be prioritizing this as a key issue.
I first got to know Eric Bryant , director, Gnosis Arts Multimedia Communications LLC (an Internet PR firm focusing on tech PR, nonprofit PR and local SEO) through Twitter chats, primarily #kaizenblog. How much does current leadership recognize and value the remit of public relations (i.e.,
21 video call with The 19th, a nonprofit site that reports women’s issues and government policy. “We’re going to be wholly committed…to sharing honest information.”. Bedingfield was one of four members of the Biden-Harris administration’s female-led communications team who participated in a Jan.
She says, “This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. I have my first mammogram next Friday.
15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems. According to the report, leadership from every sector and institution in our society “is our only way out of this crisis. And yet it is sorely missing.”. A constant churn.
He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. He was a rock star in his work with the Navy, where he received multiple awards for his outstanding work and leadership. Hallie’s leadership is always calm, collected and thoughtful. Michael Johnson.
I worked for them for two years then I got into public relations with a large nonprofit organization that provided both senior living services and child and family programs, refugee services, and a number of community-based programs. I was with that organization through a large merger and a number of other changes for 43 years.
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