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Ethical practices serve as the foundation for effective crisis prevention and management. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation. Crisis Response Through an Ethical Lens When crises occur, ethical principles should guide the response.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams.
I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated.
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Facebook dodges blame.
For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. It’s not always about crisis management. Here are some of the most common. . To announce a new strategy.
Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. Strong crisis management protects brand reputation.
Each month, I answer your crisis ready questions. Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” ” “Who should be a part of the issue management team, when an incident doesn’t need to escalate straight through to leadership?”
Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Build a dedicated cyber-crisis team. Here are six things to think about: 1. Make key decisions ahead of time. Exercise regularly.
RISK 9: ETHICAL LEADERSHIP Threat : Public scrutiny of executive leadership behavior and company practices regarding sustainability, diversity, and social responsibility will be heightened Impact : Publicized leadership and controversial decisions erode trust and may trigger investor or regulatory actions, impacting company stability.
More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Crisis after crisis.
With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.
Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.
A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. Cassie Zachariou describes the challenge of giving BBC News’ Fergus Walsh access to an intensive care unit (ICU) to convey the severity of the crisis. Patient care and privacy needed to be balanced with public health.
In today’s world, being prepared with a comprehensive crisis plan is no longer enough. As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”.
Maintain Reputation in Crisis: Respond quickly and transparently to negative publicity or errors. Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. Leverage Thought Leadership People connect more with trusted experts than faceless corporations.
The Annenberg survey listed data privacy, health care and diversity as social issues. Communications is a function of leadership. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. In addition, not all social issues are political.
Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. A company crisis is looming.
Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. Another example is the YouTube brand safety crisis.
Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt. Thought leadership, brand purpose, or CEOs sharing political opinions.
Establishing thought leadership Public relations enable healthcare organizations to position themselves as trusted sources of health information. Clear and timely messaging During a crisis, the public urgently seeks information. Transparency remains essential, balanced with the need to protect patient privacy.
Establishing thought leadership and expertise PR provides a platform for cyber tech firms to earn recognition as thought leaders in the industry. Crisis control in the digital era Despite stringent precautions, cyberattacks can still happen. A step ahead PR is more than crisis reaction.
Here’s where the Public Affairs team and senior leadership shined. Respect for Privacy. Show a genuine and sincere concern for what happened, take care in honoring those who gave their lives in service and showcase a fierce commitment to taking corrective action to avoid further tragedies like these. McCain events, and you’ll see.
High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9. ” ~ Prof.
New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. This puts a premium on owned content and true thought leadership–hard won efforts that don’t align with the day-to-day media fight for airtime. They are tried and true assets for thought leadership.
Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. After all, every sensitive internal message is one savvy hacker or disgruntled worker away from the whole world knowing.
For brands in crisis or disrupted technology the future is always all or nothing. Yet still he remains the resounding frontrunner in the seemingly endless Labour leadership tussle. Yet they survived for 40 years where DVDs and Blurays managed merely a decade before their sales started to fall thanks to online streaming.
In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. next year, down from 6.4%
There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. How has Microsoft adjusted its crisis approach to accommodate new privacy and user data issues, especially in the wake of the Cambridge Analytica/Facebook scandal? There are two levels to it.
He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Growing any team is a leadership challenge. Meanwhile, 84 percent say A.I. means nothing without the creative to support it.”.
RISK 9: ETHICAL LEADERSHIP Threat : Public scrutiny of executive leadership behavior and company practices regarding sustainability, diversity, and social responsibility will be heightened Impact : Publicized leadership and controversial decisions erode trust and may trigger investor or regulatory actions, impacting company stability.
The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. Liz Davies, head of communications at the South Tyneside and Sunderland Healthcare Group reports, that her team receives calls at the same time each year asking whether the Winter crisis has kicked in.
Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes.
I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. In addition, this will be relevant for my fellow colleagues interested in crisis and risk, is what is discussed in Chapter 11 (Outside Insight for Risk Management). Wealth of examples.
governance in crisis. It’s an existential crisis and it’s been coming. A man demanding privacy while orchestrating maximum visibility. Too many in his circle have mistaken brand management for leadership. Resignations. Allegations. A public chairwoman accusing him of bullying and power plays. The result?
When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust.
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Our notions of privacy and confidentiality will be challenged. c) Donald Steel.
Effective thought leadership programs combine technical expertise with strategic insights about industry direction. This includes developing response strategies for data breaches, regulatory changes, and privacy concerns.
The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?
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