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HPRA provides year-round programs, professional development seminars and networking among other services. . Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs.
At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.
In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. The middle of a crisis is the wrong time to find the right resources. Find your allies.
Attending networking events Participate in industry conferences, seminars, and webinars. Global and international PR networks Networking isn’t confined to local or national boundaries. Editors are more likely to consider stories from familiar faces. Active listening When engaging with others, listen actively.
For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”
Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries.
I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria. He broke out in laughter.
And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils. In print, you can do like a local newspaper and there’s a lot of those kind of in Melbourne.
The recent “credibility crisis” in the mainstream media, as well as the cogent reaction to White House criticisms, offer some suggestions. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism.
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