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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

2 Crisis prevention and response When negative feedback rolls in (which is inevitable, no matter how great of a brand you represent), you need to address it in the best manner possible. Additionally, what you can do to alleviate stress in that moment is proactively think about a response strategy before a crisis starts brewing.

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Will Paula Deen’s Comeback be Successful, Or Did Last Year’s Crisis Bury Her Too Deep?

Melissa Agnes

Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. Or did last year’s crisis bury her too deep? What do you think?

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The 20 Responsibilities of PR and What They Entail

Onclusive

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Crisis Communications. Reporting on established metrics isn’t enough today.

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The 21 Responsibilities of PR and What They Entail

Onclusive

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Training. Crisis Communications. PR Reporting.

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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

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Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report

PRSay

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. It is essential to be prepared and be ready to respond if and when a crisis occurs.