PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

Presspage

JANUARY 21, 2025

It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). Relevance in a digital landscape Press releases remain a staple for journalists and media outlets because they are concise, structured, and easy to distribute. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post. Truth earns trust, whether in media relations, coworker connections, or client partnerships. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Sports 195

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Contrition?

Interviews 170

Interviews Media Training Training Video 170

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Interviews 133

Interviews Media Training Media Training 133

PRSay

MARCH 25, 2019

Assume that anyone reading the email will leak it to social media, or the private speech you’re giving to your team is secretly being videoed. Though transparency is key, it’s important to realize the risks of sharing sensitive information digitally.

International 156

International Internal Communications Employee 156

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). Digital PR training.

Training 119

Training Digital PR Media Training Education 119

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 170

Report Pitching Media Survey 170

PRSay

NOVEMBER 2, 2017

This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis. Students write about a current event and critique the assessment.

Communications 121

Communications Case Study Training Reputation 121

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Clear and timely messaging During a crisis, the public urgently seeks information.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The excerpted video has a special significance given its geopolitical context. But Ali uses some time-honored PR techniques to turn things in his favor.

Interviews 193

Interviews How To Media Viral 193

PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 103

Training Conference Meeting Technology 103

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. I pulled in many applicable videos that will help get you to that next level.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.

Pitching 130

Pitching Video YouTube Viral 130

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. This ensures an accurate and positive representation of AI in the media landscape.

Privacy 78

Privacy Media Transportation Crisis Communications 78

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! And if you want more, head over to www.3StepstoPRsuccess.com

Media 130

Media YouTube Video Interviews 130

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They call it earned media because you didn’t pay for it, you earned it based on your credentials and value to a news outlet’s audience. So you have paid media and you have earned media.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.

Pitching 130

Pitching Television Trends Video 130

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! I gave a bunch of examples in the video above (and the transcript below).

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

JULY 21, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Create Great Hooks.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

JULY 14, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance.

Pitching 130

Pitching Television Media YouTube 130

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. A ll forms of healthcare continue during this worldwide crisis. Create video content with a point of view. Media train and test new spokespersons.

Healthcare 98

Healthcare Communications Measurement Resources 98

PR for Anyone

DECEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. Are you wondering how to do this?

Media 130

Media Pitching Privacy Video 130

PR for Anyone

JULY 28, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

Presspage

JANUARY 21, 2025

It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). Relevance in a digital landscape Press releases remain a staple for journalists and media outlets because they are concise, structured, and easy to distribute. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

MaccaPR

MAY 23, 2016

Although it takes a while for a company to build brand ambassadors, social media influencers (Twitter leaders, YouTube stars) can help amplify public messages at key moments in a health care campaign. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. So let’s get more out there!

Pitching 52

Pitching Radio Training Media Training 52

Landis PR

JULY 29, 2024

Our services include key messaging, media training, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production. Currently, our client focus areas include environmental, biotechnology, healthcare, autonomous mobility and gaming/hospitality.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Mindful Marketing

APRIL 18, 2016

But in today’s evolving industry landscape, PR pros are doing so much more than media outreach. PR is much more than media, so make sure you show appreciation for the other results as well. You should trust your PR counsel explicitly to provide strategic insights and guidance to positioning business developments.

Analytics 50

Analytics Training Meeting Measurement 50

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Mindful Marketing

FEBRUARY 15, 2017

Canva and ViewedIt allow you to easily create images and videos for free, and there are a plethora of media contact databases to allow you to find the right journalist covering the relevant topics that you can comment on or be a resource for. Crisis communications? Do you need messaging and branding help? Inroads with analysts?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). woke up and saw a Shark Week promo as he waited for a video to load on YouTube. is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

MARCH 18, 2020

Monitor the media environment. Media interest in this story will continue until the public health crisis abates. For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home.

Resources 214

Resources Pitching Television Radio 214

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. What are you going to pitch the media in October? Pick one of these and start pitching the media today! There’s also a bonus video in there about how to nail the interview when you get it.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Every employee needs media training. Rich Young | Fine Tune.

Marketing 198

Marketing Employee Content Marketing Media Training 198