Remove Crisis Remove Newspapers Remove Viral
article thumbnail

Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Why it matters: A spike in mentions isn't always a success, because it may signal a brewing crisis.

article thumbnail

What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What people think vs. What people think about

Onclusive

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick. The cultural impact was huge, yet the United crisis also shows business resilience.

Airlines 180
article thumbnail

It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. As much as we want to think it, the crisis certainly isn’t over and it’s not OK to think we are anywhere near safe or normal.

article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. Journalists were quite vocal about criticizing the company for selling their emails.

Reddit 183