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Application deadline for the Nonprofit Reputation Accelerator is Friday, February 28, 2025 @ 6:00 pm ET. Nonprofits have an unquenching desire to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their valuable reputation. APPLY HERE ! APPLY HERE !
For nonprofits, it’s no different and may be even more important today, given the ongoing health, social, and economic impacts of the COVID-19 pandemic. Want to know how your nonprofit organization is viewed in the community; by those you serve, by donors, by stakeholders? Applications are now being accepted. Click here !
Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. Through the Program, Equine Outreach received: Reputation Audit.
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.
” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease. Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Numbers tell the story.
Nonprofits know and understand this, but not many look to their example when seeking help. This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. B2Bs shouldn’t wait around for opportunities to succeed. Plan to Succeed.
Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.
ReputationUs and Nonprofit Association of Oregon Select Tucker Maxon School as 2022 Nonprofit Reputation Program Recipient. The Tucker Maxon School was selected as the recipient of the 2022 Nonprofit Reputation Program. An assessment of the nonprofit’s current reputation internally (e.g., public, media, social).
The Center for Nonprofit Excellence: Louisville and Southern Indiana is conducting its inaugural “Nonprofit Power Hour” on March 27. Casey Boggs, President and Chief Reputation Officer or ReputationUs, will present on the topic, “Reputation Management and Crisis Mitigation for Nonprofits.”
. – 10:30 am PT Casey Boggs, president and chief reputation officer of ReputationUs will present a FREE webinar for Oregon Nonprofits who are members of the Nonprofit Association of Oregon. Enhance, Advance and Protect Your Nonprofit’s Valuable Reputation in 2022 and Beyond. WEBINAR DETAILS. Register HERE.
Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer. Plenty of smart people in communications disagree with this method.
Application deadline for the Nonprofit Reputation Accelerator is Friday, February 28, 2025 @ 6:00 pm ET. Nonprofits have an unquenching desire to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their valuable reputation. APPLY HERE ! APPLY HERE !
Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support.
Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?
Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. Through the Program, Equine Outreach received: Reputation Audit.
What are some of the key components of a successful crisis management strategy? So the first step is planning for the inevitable: crisis can and will strike. Once a comprehensive, prioritized audit is completed, we break down each point of exposure into its own manageable plan in the event the crisis occurs.
PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: Miami, FL.
About KEYS 365: KEYS 365 is a 501c3 nonprofit! Contact the 988 Suicide and Crisis Lifeline if you are experiencing mental health-related distress or are worried about a loved one who may need crisis support. For those in crisis or worried about someone in crisis, the 988 hotline is a vital resource.
Nonprofit Reputation Program. Friday, November 22 @ 6:00 pm PT is the deadline to nominate a nonprofit in Oregon for the ReputationUs (RepUs) and Nonprofit Association of Oregon’s (NAO) “Nonprofit Reputation Program.” ” Click here to nominate. staff, volunteers, donors) and externally (e.g.,
Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. Public relations is hot. But PR’s popularity has given rise to some misconceptions.
This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PR News Conferences. Dates/Locations: Varies.
Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Your brand and nonprofit can be that solution, but there’s a catch. Trolls will find you.
Published by the Nonprofit Association of Oregon on May 1, 2019. Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Authored by Casey Boggs , ReputationUs.
We have found this approach of collaborating with stakeholders to craft the messages they wish to hear crucial in our work with crisis and DE&I communications — two areas where PR professionals can help their clients be proactive and coordinate complicated messages that serve their audiences. Put people first. She lives in Portland, Ore.,
The COVID-19 crisis has changed how organizations market and consumers react. The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. By speaking their language, we instill confidence, and they listen.
Here are four predictions relating to AI, media consumption habits, cross-functional comms alignment and crisis communications and how to best prepare for the year ahead. A small mistake can snowball into a full-blown crisis if not handled properly. AI (And the need for human authenticity!)
Our clients are trying to make change in a moment of real crisis. What drew you to the field of PR—specifically using communications for advocacy, social change, and work with nonprofits? And I want to grow what we’re doing in video, digital and creative. If we are a strong partner, the rest will take care of itself.
A profession has a responsibility to engage in public service — especially in times of crisis. In March, PRSA addressed one of its public-service responsibilities with an instructive PRsay post titled “How Communicators Can Help Inform the Public during COVID-19 Crisis.”. Coronavirus communications .
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.
ReputationUs partners with businesses and nonprofits across the country to help companies manage their reputation by preparing for and mitigating damage from a crisis; training executives; and supporting public relations efforts. What’s Your Biggest Concern?
It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission. But the nonprofit Board did a terrible job of explaining its hasty decision to remove Altman.
One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” The result: a new definition of professionalism. Keep calm and communicate on! She lives in Portland, Ore.,
The largest crisis in our country was the Civil War. In all its simplicity and brilliance, President Lincoln’s Gettysburg Address will forever be the gold standard for providing strong, succinct and powerful words during a crisis. Today, we’re going waaaay back in the history of American crises. The Gettysburg Address.
Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?
In particular, I wanted to determine their willingness to participate in some of the events that going on with some of the nonprofits with whom I work, as well as some a few upcoming business networking events. Crisis PR response plans to these scenarios must get developed and now.
Nonprofit groups and volunteers came with tools and know-how. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. This is a valuable perspective.
This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Hashtag: #PRWeekAwards. Dates/Locations: Varies.
I got introduced to a CEO of a nonprofit last week that’s dealing with what could be an impending crisis. Now, the nonprofit hasn’t done anything wrong, but their affiliation with a national organization that’s in hot water has the CEO concerned.
In response to the unprecedented and fast-changing national reaction to the coronavirus virus, ReputationUs has implemented a designated and discounted array of rapid response services for businesses and nonprofits, if needed. Our goal is not to monetarily capitalize on this crisis, but rather help assuage fears with proper action.
For a third year in a row, the Nonprofit Association of Oregon (NAO) is partnering with NAO Business Verified Affiliate member ReputationUs to offer the “ Nonprofit Reputation Program.” ” One lucky NAO nonprofit member will be selected to win six-months of pro bono reputation management support (a value of $14,000).
There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g. BP’s PR people were spinning this crisis into a positive for the oil company.”). Need a Reputation Manager?
You’ve worked for government officials, nonprofits and other brands. Whether for governments, nonprofits or large brands, I tell big stories about bold ideas to move people to action. The pace in a governor’s office is unrelenting, and for the communicator, it is a life of continual crisis management.
Rachel Carver’s challenges during the COVID-19 crisis could have been far more pronounced than those of many other PR professionals. In your work with the National Industries for the Blind , which helps state and private nonprofit agencies participate in the AbilityOne program, what are your thoughts on promoting that awareness?
Many worthy nonprofit organizations need assistance during the COVID-19 crisis. If an employee with a suggestion works in the same office, then consider holding FaceTime meetings to avoid in-person contact. Encourage community service. Show empathy.
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