Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Training. PR professionals are now responsible for training a growing number of executives.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 164

Report Pitching Media Survey 164

Buzzstream

JUNE 15, 2020

The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching. Popular Verticals to Pitch.

Pitching 93

Pitching Survey Ethics Report 93

PRSay

OCTOBER 14, 2019

As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app. We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness.

Crisis 83

Crisis Crisis Management Training Mobile 83

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

Internal 133

Internal International Crisis Exercises 133

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Media Training. Crisis Communications. Relationship building takes time. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

APRIL 29, 2021

The Super League was pitched as a midweek European club competition, separate from UEFA’s Champions League and Europa League. The European Super League PR Crisis. At the end of the day, this decision quickly went from being the “future of football” to a massive public relations crisis based on avarice and power.

Crisis 114

Crisis Sports Media Facebook 114

Prohibition

AUGUST 14, 2024

AI For Smarter Outreach Identifying relevant journalists: It’s fair to say that one of the most time-consuming aspects of media relations is finding the right journalists to pitch to. Not only will this save time, but also increase the likelihood of pitches and stories landing in the right inbox. or give us a bell on 0113 430 4160.

Media Relations 62

Media Relations Media Pitching B2C 62

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. So let’s get more out there!

Pitching 52

Pitching Training Radio Media Training 52

PRSay

JULY 10, 2019

You know the feeling when a sudden crisis hits. It’s the same when you write pitches and follow-up emails. Get more media pitching knowledge from Michael Smart here. Let me share an experience that a few of you can relate to and what it taught me. But it wasn’t there! Your brain goes into rapid-fire.

Pitching 130

Pitching Travel Airlines Writing 130

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

Skype 206

Skype How To Crisis Pitching 206

PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Just a searching for a mystery train.

Communications 167

Communications Trends Nonprofit Radio 167

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. Be prepared to address the public.

Conference 198

Conference Training Small Business Leadership 198

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! See if you can pitch a story. PR FOR ANYONE.

Media 130

Media Pitching Privacy Video 130

Stephen Waddington

JANUARY 27, 2021

The COVID-19 vaccine rollout has provided confidence that there is a way out of the crisis despite the latest UK lockdown. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. It’s tough for entry level Jobseekers.

Marketing 140

Marketing Travel Storytelling Training 140

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Media interest in this story will continue until the public health crisis abates.

Resources 214

Resources Pitching Television Radio 214

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Some CEOs and others in leadership positions shun the idea of media training. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prohibition

OCTOBER 23, 2023

We cover: How to be disruptive in communications Lessons from running agencies Impact of AI in communications Ethical concerns of AI Agencies and pitching – being paid to pitch Looking to the future The game-changing potential of AI in the PR industry is indisputable. It’s a phrase very common in the client community.

Ethics 62

Ethics Communications Pitching Retail 62

Wadds Inc.

MARCH 19, 2024

I pitched a research proposal that has become the basis of a PhD study to my co-editor of Exploring Public Relations and Management Communication, Prof Dr Ralph Tench, at Leeds Business School. Training and alignment with a capability framework are the exception rather than the rule.

Internal 78

Internal International Communications Employee 78

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. Spokesperson Training : Equipping designated spokespeople.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

Publicity 130

Publicity YouTube Advertising Advertising 130

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. I get dozens of pitches a week from people wanting me to write something on my blog and I ignore 99%. What is happening in Syria? •

Google 79

Google Crisis Pitching Training 79

Cision

JUNE 29, 2017

Our clients are trying to make change in a moment of real crisis. Send the extra couple of pitches. We shouldn’t lose the art of the pitch or an appreciation for great writing. Some items on my bucket list are … train across Canada. If we are a strong partner, the rest will take care of itself. Make the followup call.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Marketwired

JANUARY 8, 2016

Breaking news hits social networks like an unstoppable freight train. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. As PR pros, we are no longer just pitching a story or waiting to address a media question.

Media Relations 100

Media Relations Media Crisis Pitching 100

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. Have you ever encountered a major brand crisis?

Television 120

Television Travel Tourism Pitching 120

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings.

Radio 167

Radio Journalism Interviews Energy 167

Offleash

JULY 19, 2023

If used appropriately, generative AI can be a good way to find data, revise pitches, quickly distil information about a complex subject, or bridge disparate ideas. Myth: AI can handle the thorniest crisis communications. AI has plenty of potential to break down vast amounts of data and coverage in a crisis and look for patterns.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

Landis PR

JANUARY 9, 2023

Media outreach: AI could be used to identify and target relevant media outlets and journalists, and even help to craft personalized pitches. Crisis management: AI could be used to monitor social media and other online channels for potential crisis situations, and help PR professionals respond in a timely and appropriate manner.

Ethics 52

Ethics System Crisis Management Data 52

PR for Anyone

AUGUST 18, 2022

But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. So she just started pitching, but I know she’s going to have major success with this. We give them their ideal interview. It’s just amazing. as an expert.

Media 130

Media Nonprofit Pitching Television 130

Sword and the Script

JUNE 27, 2020

How PR has changed because of COVID-19 PR has become more valuable to organizations because (or in spite) of the pandemic, according to a survey by Ragan Communications, which publishes trade news, events, training, and consulting services.

Study 130

Study Publicity Survey International 130

Bianchi Biz Blog

OCTOBER 24, 2022

What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Be sure to check out some of Cristina’s recent articles: Trucking by the Numbers 2021: A supply chain in crisis.

Meeting 60

Meeting Automotive Transportation Media 60

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. A ll forms of healthcare continue during this worldwide crisis. Media train and test new spokespersons. Here we are almost two years later. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98