Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: Is print media dead? Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

Report 225

Report Media Advertising Advertising 225