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The key to public perception, publicaffairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.
During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. We even write emails with more thought.
What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. I started actually as a Navy officer, turned Navy publicaffairs officer. The two cardinal rules in any crisis PR position. His name is Dave Oates.
Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven publicaffairs agency, correct? I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. It really has to be at the center of what you do. It’s an idea.
Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.”.
One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. Others never fully regain public trust. United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. The hashtag #DeleteUber went viral.
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