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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 86
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4 Skills All PR Pros Should Have

Critical Mention

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92
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Thinking Critically with Robyn Stevens

Critical Mention

I always remind clients it’s about storytelling. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. Share Tweet Share.