5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. Ethical practices serve as the foundation for effective crisis prevention and management. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.

Ethics 78

Ethics Leadership Crisis Training 78

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers asked respondents whether they thought each message would be accepted or lead to negative word-of-mouth about the company, and whether the company would be blamed for the crisis based on its response.

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Crisis Study Crisis Communications Journalism 178

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Acknowledge and Take Responsibility for the Crisis The first step in repairing a damaged reputation is acknowledging the issue.

Crisis 78

Crisis Brand Branding Case Study 78

Melissa Agnes

SEPTEMBER 3, 2014

I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” The two best ways to sell upper management on a crisis plan. What is a crisis plan, how does it work and why is it the answer? 1) Prepare a presentation. What’s in it for them?

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Crisis How To Crisis Management Case Study 243

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

AUGUST 25, 2014

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. Now, let me begin by saying that the Ebola crisis is greater than this one Facebook page, as is Emory University Hospital’s efforts and response to the backlash.

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Crisis Communications Facebook Crisis Communications 243

Melissa Agnes

AUGUST 17, 2014

Welcome to episode #011 of The Crisis Intelligence Podcast, with Melissa Agnes and Tim Burrows. The lack of communication on behalf of the Ferguson Police Department and the St-Louis County Police Department has lead to a disastrous crisis that has resulted in repercussions that they’ll be left to face for a long time to come.

Crisis 251

Crisis Government Case Study Twitter 251

Melissa Agnes

AUGUST 12, 2014

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Think about it. And who are your spokespersons?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Melissa Agnes

AUGUST 8, 2019

While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that demands immediate attention and proper action. But the truth is that cybersecurity incidents are a threat that can happen to any and every company.

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Case Study Study Crisis Management Crisis 234

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Onclusive

OCTOBER 27, 2020

When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of quickly adjusting its strategy in response to the lockdowns and other lifestyle and economic disruptions. Download this case study to learn how Edmunds: . Leveraged Onclusive to measure the quality of their earned media coverage, and more!

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Measurement Case Study Automotive Media 370

Agility PR Solutions

AUGUST 15, 2021

The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

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Case Study Employee Study Crisis 157

Agility PR Solutions

MARCH 17, 2020

In the new study, COVID-19: How Businesses Are Handling the Crisis, 300 communication executives and senior leaders were surveyed to find […]. The post How are comms execs handling the COVID-19 crisis—and which sources are most trusted? appeared first on Agility PR Solutions.

Crisis 209

Crisis Survey Study Communications 209

Melissa Agnes

MARCH 18, 2014

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. Better understanding the crisis of flight MH370. All of this was aptly discussed in the article “ A look at Malaysia Airlines’ Crisis Communications During the Crisis of Flight MH370 ” posted by Melissa Agnes on this website.

Airlines 256

Airlines Crisis Privacy Case Study 256

The Proactive Report

MARCH 27, 2020

And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. If possible, find ways to tie your business offering to the crisis in ways that could make life easier right now. Plan Ahead.

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Crisis How To Small Business Social Media 225

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. Or at least, it’s not what this APR, ethical, crisis PR professional does.

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Ethics Publicity Crisis Film 146

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management. Building Your Crisis Response Framework The first 24 hours of a crisis are critical.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. The Role of Press Releases in Crisis Communication Digital press releases play a critical role in crisis communication. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

MAY 31, 2018

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A tale of two CEOs. Source: AirPR Software.

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Crisis Data Software Privacy 191

Remote PR Jobs

FEBRUARY 25, 2025

In this guide, well cover the basics of public relations strategies and tactics, including crisis management, digital PR, and how to create a PR strategy that works for you. How to Handle Crisis Public Relations Strategies In todays fast-moving world, a brands reputation can change quickly. Visit RemotePRJobs.com/blog for more tips!

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. A crisis can accelerate more rapidly and responses from your brand need to occur quickly. Understand your audience. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

Onclusive

JULY 13, 2021

Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. What does this mean for crisis communications? It makes sense.

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Crisis Crisis Management Crisis Communications Journalism 141

5W PR

APRIL 16, 2025

This strategic alliance requires careful planning, crisis preparation, and a deep understanding of both PR principles and influencer dynamics. Crisis Management and Reputation Protection When working with influencers, PR teams need strong crisis management protocols.

Guidelines 78

Guidelines Brand Branding Marketing 78

Melissa Agnes

AUGUST 20, 2014

Read: Teaching Crisis Communication: Embracing the Research to Practice Model. Faculty can encourage the use of these newly develop resources to study for tests, to share with lower division students or to include within a final project. Read: A Look At Academic Research on Crisis Communication From #AEJMC14. Key takeaways.

Social Media 279

Social Media How To Infographics Media 279

Presspage

FEBRUARY 8, 2021

In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.

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Crisis Crisis Management Case Study SEO 127

Agility PR Solutions

DECEMBER 4, 2023

Whether or not you believe it’s being caused by man, it’s clear that the climate crisis is steadily getting worse—but not a lot is being done to address it by businesses, politicians or communities.

Study 120

Study Crisis Communications Community 120

PRSay

DECEMBER 22, 2023

Crisis and conflict exist for every company, organization or entity; no one is immune to it. To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. Florida International University is a proud sponsor of PRSA.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. By Steve Cody, Peppercomm, and Tina McCorkindale, Institute for Public Relations.

Employee 177

Employee Crisis Survey Study 177

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Have we missed any PR responsibilities? Comment below to add onto our list.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PR Fuel

JANUARY 2, 2025

Effective communication is crucial during any crisis. Surprisingly, a recent Capterra study revealed that fewer than half of U.S. businesses (49%) have a formal crisis communications plan. Yet, almost all (98%) of those who used their crisis communication plan found it effective.

Crisis 52

Crisis Strategy Crisis Communications Study 52

PRSay

DECEMBER 3, 2024

Don’t have a case study yet? Focus on questions that go to: Moments of pain Moments of change Moments of crisis Moments of decision Because that’s where the stories are. I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. Post an RFS. Create a scenario.

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Case Study Interviews Newspapers Employee 148

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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Case Study Study Writing How To 130

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success. Here's why.

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Case Study Study Writing How To 130

PRSay

NOVEMBER 23, 2022

Especially in a crisis situation, [Twitter is] a way to share information with the greatest number of people,” said Donyale Padgett, a professor of communication studies at Wayne State University in Detroit. “If But with all the new check marks, she didn’t know which information she could trust.

Crisis Communications 144

Crisis Communications Crisis Communications Government 144

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

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Technology Study Communications Survey 150