Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Prowly

JANUARY 29, 2025

Calculate SOV as: (YourBrandMentions)/(TotalIndustryMentions)100 We wrote a whole article about Share of Voice and similar metrics that work like a charm in data-driven PR. 2 Customer interactions Customer interactions are a fundamental aspect of any successful business strategy. Use social listening tools (e.g.,

Measurement 104

Measurement Brand Branding Analytics 104

Shift Communications

MAY 22, 2017

A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Public relations will be impacted by data science in several ways.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

JUNE 28, 2018

But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior.

Storytelling 149

Storytelling Data Survey Financial 149

Newsfile

JANUARY 30, 2024

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. If you’re a data-driven PR shop, you may have a head start on what AI could do. You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity.

Publicity 85

Publicity Training Technology Data 85