Remove Customer Service Remove Data-Driven PR Remove Storytelling
article thumbnail

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

article thumbnail

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195
article thumbnail

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. It represents the kind of value you can get when you pair good data with great technology. If you’re a data-driven PR shop, you may have a head start on what AI could do.