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Defining Content Relevance in Digital PR w/ James Brockbank

Buzzstream

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.

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Make These 4 Edits To Your Digital PR Outreach

Buzzstream

Are you found at the top of the search engine when a journalist looks for your industry? If a reporter is looking for the “best” in an industry, they’re going to go with a brand that is mentioned several times on the search engine results page (SERP), showing that they are a leader in their space. . For example, they go to G2.com

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

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Brand Awareness, Brand Visibility, and Trust

The Proactive Report

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers.

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The 9 Best Media Databases Reviewed By Our Experts (2024)

Buzzstream

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? If you are on a social media platform – respond to customers when they post on your page. Invest in it.

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