Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

5W PR

JANUARY 26, 2021

Competition, especially on digital platforms, is more competitive than ever. Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Why should it Matter? Stay in tune and, more importantly, in tone.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. They are all viable speaking opportunities and essential ways to build visibility online.

Publicity 100

Publicity Trade Shows Google Twitter 100

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

JANUARY 27, 2016

Customer service with an attitude of caring and respect. Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit? It would have an amazing impact on the quality of our thinking and our digital strategies. How would I do a trust audit?

Customer Service 40

Customer Service Reputation Energy Social Media 40

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes.

How To 83

How To LinkedIn Tools Google 83

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. And that’s where individuality and innovation come in, because people will get bored easily.

Brand 54

Brand Branding Trends Social Media 54

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities.

Insurance 60

Insurance Insurance Social Media Corporate 60

Lauri Pehar Borsh

AUGUST 12, 2015

Before you hire a PR firm (GASP), spend your dollars on your brand. Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. (You did not think we would be so cruel to just tell you what you are doing wrong did you?). Build a brand.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Before you hire a PR firm (GASP), spend your dollars on your brand. Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. (You did not think we would be so cruel to just tell you what you are doing wrong did you?). Build a brand.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71