Cision

JANUARY 9, 2017

Kawasaki talks a lot about formatting and print issues with self-publishing, and Lulu has a lot of support documentation about how to prepare your document submission to avoid printing problems. Lulu also has very well-elaborated support. The only caveat to this is that there aren’t a lot of these machines out in the world.

Print 120

Print How To Local Customer Service 120

PR 20/20

DECEMBER 20, 2018

Marketing success isn’t derived from a single outperforming team member, a highly efficient technology integration or one successful campaign. What’s our customer service like? If we gain more business, will customer service rates suffer? Technology. Oh, technology… it’s every marketer's best friend, right?

Marketing 57

Marketing Customer Service Technology Strategy 57

5W PR

JANUARY 26, 2021

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything. This also means sharing with others like customer service and sales who interact with customers.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Solo PR Pro

NOVEMBER 9, 2021

The popularity of VAs has exploded over the last decade as technology has advanced and made remote work easier than ever. Some may be more technical and can help with website or software-related tasks while other virtual assistants might be skilled in social media management, research or even customer service support,” says Tishia.

Software 103

Software Social Media Customer Service Travel 103

PR 20/20

JUNE 28, 2022

Technology is evolving rapidly and competition is getting more fierce. They often have tons of product and technical documentation, but that kind of information doesn’t exactly leap off the page to your audience. Outdated Technology Challenges. How can you argue with their technology ROI? Content Challenges.

Data 79

Data Technology Customer Service Marketing 79

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company is “moving away from document-based sentiment to sentence based sentiment. To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year.

Data 105

Data Enterprise Survey Instagram 105

Mindful Marketing

MARCH 31, 2025

.’ AI quickly has become that candy store for many whose mouths are open wide to the technology’s amazing treats but who entertain few thoughts of the actions’ broader impacts. Some possess a jaw-dropping wow-factor that makes one wonder how the technology can do something so challenging so fast.

Ethics 68

Ethics Energy Technology Employee 68

Cision

APRIL 18, 2016

This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. As far as content goes, this is a differentiating feature although it remains to be seen how cost prohibitive this technology is. Improved Comments Plugin. Shared Media.

Facebook 0

Facebook Mobile Analytics Advertising 0

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

International 72

International Internal Data Media 72

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

Shift Communications

AUGUST 24, 2016

Applications from these vendors and others will push cross team and cross department collaboration, surfacing the need to share data alongside documents for better context, use and ROI. Certain call center messaging and social media posts are shown to increase customer loyalty, and even identify new pain points that could be productized.

Data 60

Data Marketing System Google 60

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term.

Strategy 40

Strategy Marketing International Internal 40

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. It costs next to nothing, about the same as sending out text over the wire, which just twenty years ago, was the pinnacle of technology. Text and a photo. And the best part?

Blogging 0

Blogging How To Video Course 0

Prohibition

DECEMBER 17, 2021

Information technology team. A crisis communication plan is a strategic document that helps organisations prepare for and respond to risks. This document is designed in order to help the organisation deal with sudden and potentially damaging incidents that could have implications for its business operations, reputation or stakeholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. Evaluate your technology needs. and while that may be true, the risk is always there.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

5W PR

APRIL 3, 2025

This consistency builds trust and recognition across all customer touchpoints. Document these guidelines in a central resource accessible to all team members involved in customer communications. Regular data quality checks ensure accuracy and reliability of customer information.

Strategy 78

Strategy Marketing How To Guidelines 78

5W PR

MARCH 8, 2025

Financial technology companies face unique challenges in building trust and attracting customers in a regulated industry. The most successful fintech brands combine data-driven marketing tactics with strong educational content that helps customers understand complex financial offerings.

Leadership 78

Leadership Company Strategy Marketing 78

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology. Have a go for yourself.

Publicity 164

Publicity Ethics Community Data 164