Cision

AUGUST 22, 2017

We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. But whether internal or external, all communications should relay the same message.

Company 267

Company How To Employee Customer Service 267

Barokas

AUGUST 22, 2019

Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business.

Customer Service 84

Customer Service Company Strategy Communications 84

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Brand Branding 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. You can tell a lot about a company by how it handles customer complaints.

Customer Service 156

Customer Service Employee Reputation Leadership 156

ImPRessions - Crenshaw Communications

JULY 14, 2021

Product awards are excellent ways to build credibility, but there are worthwhile awards that focus on a company’s customer service, workplace culture, or individual accomplishments. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

APRIL 18, 2023

But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.” From shoring up customer service to conducting a reputation audit, Dorothy shares seven practical ways to safeguard brand reputation.

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We’re better than competitors.” ” These statement are usually true.

How To 310

How To Transportation Software Employee 310

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Yet employee communications is correlated with business success. Here are some additional reasons for a company of any size to raise its employee comms game.

Internal 136

Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. How Slack helps PR pros. PR pros are communicators.

Mobile 310

Mobile Meeting Customer Service Survey 310

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Performance issues are easy to avoid when there is high internal visibility on employee output vs. hours worked. Client relations are not customer service. Savannah Whitman.

Customer Service 60

Customer Service Course International Internal 60

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 139

Local Consumer Customer Service Small Business 139

Cision

JULY 27, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well.

Brand 231

Brand Branding Employee Data 231

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training. A fast food worker stomps in a lettuce bin and posts it on YouTube.

Social Media 239

Social Media Crisis Training Media 239

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 1, 2023

Unlike marketing, where an influencer’s job is to help promote and sell a product, a PR influencer focuses on building relationships and trust between an organisation and its stakeholders whether that’s customers, employees, investors or the media. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 143

Survey Social Media Consumer Media 143

Cision

AUGUST 30, 2016

Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. Keep your eyes peeled. Is there a materials shortage in your supply chain?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

APRIL 3, 2015

10 Tips to Activate Employees on Social Media. Our free tip sheet taps into the industry’s brightest brains to provide 10 you’re your brand can build an active, effective employee base on social media. 6 Customer Service Insights From Peter Shankman. Every instance of bad customer service costs brands $700 in lost sales.

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. What to do.

Employee 120

Employee Print Customer Service Local 120

Cision

DECEMBER 2, 2015

Many brands are hesitant to let employees speak up on social media, but restricting these organic brand advocates closes the door to many opportunities. Quality customer service is appreciated and talked about on social media. Keep an eye out for good deeds your employees are doing that you otherwise may not have known about.

Brand 120

Brand Branding Employee Social Media 120

Rock the Status Quo

SEPTEMBER 3, 2014

Clients that have trusted your agency with advertising budgets expect the same great results from the new services, because you’re the expert, right? Employees are scrambling to service the accounts with no clue how to do it. Small agencies who continue trying to deliver too many services will ultimately fail.

Agency 188

Agency SEO Advertising Advertising 188

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. You can tweet as much as you want, but if you’re not listening to what your influencers, employees, competitors, prospects and customers are saying, you might as well throw in the towel.

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

OCTOBER 15, 2015

Your employees are your brand, and they can influence brand perception more than any press release, ad campaign or logo. Your brand’s success depends on your employees’ hard work. Similarly, your brand’s reputation depends on how your employees speak about where they go from 9-5 each day. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

5W PR

JANUARY 18, 2025

Acknowledge the impact of the crisis on all stakeholders customers, employees, investors, and the broader public. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. Be upfront about the facts, even if they are unpleasant.

Crisis 78

Crisis Brand Branding How To 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

In an internal company email CEO Bob Gamgort explained that the company didn’t intend to appear to “take sides” in the emotionally charged dispute and apologized to employees for their distress. The key to weathering a media storm in most cases lies in adopting a position and sticking to it. Anticipate a response.

Brand 136

Brand Branding Advertising Advertising 136

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. It may require some serious agility, but he says it works.

Social Media 0

Social Media Marketing Media Customer Service 0

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

PR Matters

MAY 27, 2014

Alternatively, consider the behaviour – the actions, communications and customer service – of successful companies, such as Ben & Jerry’s , innocent drinks , Dove and Southwest Airlines. They value their employees as much as those who value their brands. They do their work responsibly and are part of their communities.

Airlines 162

Airlines Advertising Advertising Writing 162

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Tell customer stories. Recognize employees. Use gentle humor to outline business challenges.

B2B 170

B2B Social Media Media Education 170

Flack's Revenge

DECEMBER 7, 2020

While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select (and anonymous) employees. They can build a better interface or “wrapper” and brand on processes and customer service.

How To 194

How To Wikipedia Engineering Web 194

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

5W PR

MARCH 13, 2017

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Productivity Isn’t Just the Culture.

Company 94

Company Employee Customer Service Strategy 94