ImPRessions - Crenshaw Communications

JULY 14, 2021

Product awards are excellent ways to build credibility, but there are worthwhile awards that focus on a company’s customer service, workplace culture, or individual accomplishments. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

5W PR

JULY 15, 2020

The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. You can tell a lot about a company by how it handles customer complaints.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They can build a better interface or “wrapper” and brand on processes and customer service. Secret Sauce Origin Story. Secret Sauce in IT. Not necessarily.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. How Slack helps PR pros. Share webpages faster – Often, PR pros will want to share an article with the team to discuss how to create new reactive pitches based on news.

Mobile 310

Mobile Meeting Customer Service Survey 310

Melissa Agnes

SEPTEMBER 16, 2014

However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! . How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working? Owned Media & Content Strategy.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media has become a centerpiece for brands’ reputations.

Social Media 120

Social Media Real Estate Media How To 120

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. You and your client share goals, but they need your guidance on how to reach them. Client relations are not customer service. cta] The post PR Service or Customer Service?

Customer Service 60

Customer Service Course Internal International 60

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. So what can you do?

Community 101

Community Facebook How To Web 101

Prowly

APRIL 10, 2025

That leaves us with two challenges : how to increase brand visibility and track the results of your brand visibility strategy. If you have a recognizable brand, target clients and customers are more likely to risk spending money on you, especially if you have social proof from existing customers. Let's find out. For example.

104

104

Cision

AUGUST 30, 2016

Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Yes, we tend to be the ones who want to talk about how issues may impact our audiences, but we can’t develop a proper plan without input from our counterparts. How are you going to jump on this?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

APRIL 3, 2015

Here’s a list of all the resources we created with a description of how each can help you. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you turn your audience into loyal brand advocates? How can you build a community online and off? 10 Tips to Activate Employees on Social Media.

Marketing 120

Marketing Customer Service Employee Mobile 120

Rock the Status Quo

SEPTEMBER 3, 2014

Clients that have trusted your agency with advertising budgets expect the same great results from the new services, because you’re the expert, right? Employees are scrambling to service the accounts with no clue how to do it. For example, they are fantastic at writing copy but NO CLUE how to do content strategy.

Agency 188

Agency SEO Advertising Advertising 188

Cision

DECEMBER 2, 2015

By crawling competitors’ channels, brands can not only learn how to apply successful tactics to their own strategies, but also capitalize on competitors’ weaknesses and reel in prospective customers. Want more tips on how to stay ahead of the competition? Quality customer service is appreciated and talked about on social media.

Brand 120

Brand Branding Employee Social Media 120

Buzzstream

DECEMBER 9, 2024

In this episode, Peter briefly overviews his journey, his Faster Than Normal podcast , but the meat of the discussion is how to get the most out of his new resource. How to Succeed with Source of Sources As always, here are some actionable takeaways from the podcast. Here’s how to contact me. I’m a single dad.

How To 62

How To Pitching SEO Small Business 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics B2B Measurement 204

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Meltwater has the “happiest employees,” according to a third-party survey by Comparably, which “compiled from 10 million employee ratings across 60,000 U.S. Check out our services.

Instagram 160

Instagram Technology Resources Employee 160

Cision

OCTOBER 15, 2015

ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges.

Social Media 120

Social Media Media Employee Reputation 120

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. ” @GuyKawasaki on how to deal with #socialmedia trolls.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. So how can enterprise businesses achieve success? When you understand your company’s overall objectives, and those of each individual department, you’ll know how to make decisions that will meet them.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Companies can livestream product how-to demos, webinars, events, company tours, or crowdsourcing of tips and ideas. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

5W PR

MARCH 13, 2017

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Productivity Isn’t Just the Culture.

Company 94

Company Employee Customer Service Strategy 94

Cision

OCTOBER 30, 2015

How do brands decide who to target when there are so many users and networks to choose from? Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Landis PR

JULY 26, 2021

YEXT started as a location and listings management service that now offers advanced, AI-driven engagement interaction to help with sales, service and even employee communications. Vendasta helps you manage all of your reviews in one place and see how your competition is doing. They have a stellar reputation.”

Reputation 111

Reputation Tools SEO Customer Service 111

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

MAY 2, 2013

Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. No matter how great the copywriting?

Blogging 111

Blogging SEO Web Google 111

Rock the Status Quo

JANUARY 22, 2015

Are you only sharing news, or are you including an abundance of blog posts that showcase your culture, your expertise, your influential employees, and other things that establish you as a leader in your industry? If you are on a social media platform – respond to customers when they post on your page. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

Buzzstream

JANUARY 5, 2024

But it’s still incredibly effective if you know where and how to look. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. For example: Yellowpages has contact information and sometimes individual employees. If you aren’t a robot, it will display the email address!

How To 83

How To LinkedIn Tools Google 83

Communications Conversations

OCTOBER 4, 2018

How to I better automate customer service via social media? Is now the time to double-down on an employee social advocacy program? Should engagements even be a key metric anymore? Should I explore the possibility of using more automation to respond to more inbound private messages? Should I look at chatbots more closely?

Trends 109

Trends Marketing Instagram Social Media 109

Prohibition

MARCH 5, 2020

With that in mind, here are some of the key trends from 2019 and some tips on how you can harness and adapt them to work for your business. Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees.

Training 40

Training Employee Customer Service Crisis 40

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. but it is also how you tie your communication efforts back in to higher-level business goals and objectives.

Social Media 113

Social Media Media Infographics Community 113