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It seems to me the same is true of customerservice. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customerservice. Good customerservice isn’t the rule, it’s an exception. Voice of Customer.
Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customerservice.
Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.
A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.
If they visualized the data in a chart or infographic. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customerservice programs through both traditional and social media. What would be even better? Conclusion.
Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Stories of your customers. Your employees. Even your customerservice team needs to know the stories that you want to share with your customers. Keep it Consistent. Your investors.
For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” Examples of assets include data, infographics, and videos, among others.
Back-to-back sessions on social media, content marketing, customerservice, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. CustomerService. jaybaer explains why keeping customers is cool. It may require some serious agility, but he says it works.
Interestingly, the best new public relations idea came from our part-time customerservice representative. Collaborate With Your Customers. And a good intern can eventually turn into a good employee. We’re working on putting it into action now. 3 Emails You Should Be Sending Right Now.
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