This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National CustomerService Association members the “10 Actions to Build a Positive Reputation Through CustomerService.” How would you rank your customerservice vs. these reputation actions?
The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. It can employ high-powered PR agencies.
Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customerservice.
On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National CustomerService Association members the “10 Actions to Build a Positive Reputation Through CustomerService.” How would you rank your customerservice vs. these reputation actions?
Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.
Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Studies show that 89% of customers expect personalized communication during crises, even from small businesses.
Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customerservice channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.
Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Loop in HR, accounting, customerservice, area managers and people who have a feel for your operations and your geographic regions. in your local areas. Keep your eyes peeled. Practice to stay sharp.
When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. What to do.
Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customerservice. But the storytelling should go beyond the founders and employees. Over 1400 people ventured in to see how locals live.
To my surprise my friends came back with a host of other industries where this lack of customerservice and experience matters–home construction, cable TV companies, credit card companies and hair salons (that one surprised me). And the employee who served you most likely then said “my pleasure.” It was easy.
Social conversations can help develop sales leads, improve customerservice and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. How do brands decide who to target when there are so many users and networks to choose from?
Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill. Organizing community events, supporting local charities, and participating in community initiatives demonstrate a commitment to making a positive impact.
Upon reaching VRBO on the phone, the customerservice representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. I looked for similar news from VRBO. And found nothing.
Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.
Offer them something special for doing so – maybe five free postcards or two-for-one coupons to a local bakery. Have free drop-off and pick-up service to a nearby amusement park or other activity. Do something special after they leave. Tell about where the best place to find arrowheads, seashells, souvenirs trinkets, etc.
When he was charged for a third bag, he decided to alert a local newspaper. Take the heat for playing by the rules and not empowering employees to lose $2,800 in revenue on behalf of the company or make a poor business decision to avoid the ill-informed public outcry. - My experience involved one soldier, in 2009 I think.
So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. She is well versed in customerservice and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?
Whether it’s employee relations issues that surface on social media or talent acquisition social strategies, there is a clear disconnect between the teams that typically work on social media (in marketing or communications) and HR. What are the biggest skill gaps you see amongst today’s social media professionals?
Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Purpose unifies management, employees, and communities. What we do 5.
The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customerservice when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customerservice is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.
Social media and online reviews bring an incredible new level of accountability to the customerservice equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.
Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan? The PR crisis team should consist of.
If you’ve been watching any of the local media, you know that PR crises can take place. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Maybe it’s a poor customerservice call that somebody threatened to go on their blog or talk about them on Instagram.
And, I run a company called Mental Capital, which, which teaches giant companies like Morgan Stanley and Google how to attract, hire and retain neurodiverse employees while becoming neuroinclusive. Like, you know, you’re, you’re local plumber or something. This is the third company I’m now running. Do they want you?
It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Prevent panic and make employees feel safe.
A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. The talking points were also distributed to employees at the branches and the call center so that they could field questions from members about the ATM skimming event. People want to know.
Ask a Company’s Site Chat Many brands incorporate customerservice chats directly into their website. For example: Yellowpages has contact information and sometimes individual employees. Better Business Bureau has contact information for many local businesses. If you aren’t a robot, it will display the email address!
A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. LinkedIn Pulse was the perfect avenue for Jeff Jones to voice his opinion and give a real voice and reasons to employees, customers and shareholders. Length also matters.
Are you a member of your local Chamber of Commerce? Recently, however, I’ve found myself on LinkedIn.com — one of many professional networking services — reconnecting with old business contacts, as well as old high school classmates who have moved onto jobs in my industry. Collaborate With Your Customers. Let the media know.
We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customerservice, and email pitching. So how do you get the edge?
As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. 89% are more connected to peers, and 87% were more likely to extend extraordinary customerservice. Is your Brand ready to be Purpose Driven?
In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customerservice, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.
These include shareholders, media, staff, suppliers, customers, and the local community. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customerservice.
Unfortunately the same isn’t true for local media. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Bots have been developed to help with customerservice, support and sales.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content