Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The growth presents both an opportunity and a challenge for PR.

Instagram 160

Instagram Technology Resources Employee 160

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

In an internal company email CEO Bob Gamgort explained that the company didn’t intend to appear to “take sides” in the emotionally charged dispute and apologized to employees for their distress. The key to weathering a media storm in most cases lies in adopting a position and sticking to it. Anticipate a response.

Branding 136

Branding Brand Advertising Advertising 136

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Building analytics to optimize those efforts will become as important as it is for earned media.

Marketing 213

Marketing Content Marketing Data Social Media 213

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. For example, Patagonia weighing in on environmental issues probably resonates with their customers. It seems this survey suggests most CEOs have a similar line of thinking. To be clear, there are cases where it makes sense.

Technology 150

Technology Study Communications Survey 150

5W PR

OCTOBER 10, 2024

Media Relations Building relationships with journalists and media outlets is essential for generating positive press coverage. Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets.

Consumer 78

Consumer Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service.

Company 136

Company Interviews Reputation Privacy 136

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

JANUARY 16, 2024

They employ 20 employees. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Propel offers basic three ways to do this: a) You can search the database of a million journalists based on the topics they cover or the media outlet.

Software 156

Software Pitching System Analytics 156

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

AUGUST 18, 2016

Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth referrals than truly taking care of your customers? There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) So where does this leave us?

Apparel 60

Apparel Strategy Customer Service Financial 60

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Original data also increases the chance that your brand will receive coverage. This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Report 106

5W PR

APRIL 9, 2024

This team should include representatives from various departments such as PR, legal, engineering, and customer service. Conduct regular training for employees, particularly those on the PR crisis management squad. They should also include media relations training for designated spokespersons and how to conduct under pressure.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Beyond PR

JULY 28, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well.

Employee 80

Employee Journalism Data Technology 80

Stuart Bruce

OCTOBER 30, 2014

Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media. The motion was “You don’t need compliance rules when your employees have social media.” The debate was chaired by Lord Black, a director of the Telegraph Media Group.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JANUARY 3, 2023

What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Stephen Waddington

FEBRUARY 12, 2019

1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised. Instead technology is used to enable practitioners to work smarter and offer new services. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

NOVEMBER 24, 2010

. “First of all, with any new client, we place WOM at the center of everything that they do; we don’t talk about Social Media, we talk in terms of Social Interfaces. Which means that every single one of your employees must have at least a basic understanding of the power of word of mouth.&#

Travel 87

Travel Case Study Creativity Advertising 87

David PR Group

DECEMBER 2, 2016

If so, you’re probably vulnerable because millions of people look at online reviews across multiple sites, and it should be a customer service function more than anything else. If your customers, happy or unhappy, are commenting about your business on a review site, who should be monitoring it? But wait, there’s more.

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan? The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Landis PR

JANUARY 5, 2023

Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. Public trust is perhaps your business’s most valuable commodity. It takes time to build, and it takes effort to maintain. Again, see Twitter for how not to do it.).

Communications 52

Communications Airlines Internal International 52

Sword and the Script

OCTOBER 27, 2020

Today it has “hundreds” of employees, “thousands” of customers, and Mr. Galant told me he’s focused on “sustainable” growth. He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service.

Pitching 96

Pitching Media System Tools 96

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR handle media relations. Prohibition PR also provide value by training your employees and spokesperson for your brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Reputation Us

SEPTEMBER 7, 2016

Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. That’s what good customer service is,” Huey explained.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Prohibition

JANUARY 7, 2022

Further, the same study found that customers who have had a bad experience with a product or service are significantly less loyal than those that haven’t. A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

PR Conversations

APRIL 8, 2015

.” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services. Community service. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

.” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services. Community service. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 116

Social Media Marketing Media Creativity 116

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Marketing Podcast. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas. 3) Chris Brogan.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Its data shows clear return on investment in investment in social media. . #15 15 Influencers: relationships versus reach.

Publicity 164

Publicity Ethics Community Data 164